Sr. Content Strategist

KeyBank • New York, NY

23h • Hybrid

About The Position

The Senior Content Strategist supports content development and drives creative storytelling across Key, planning, writing, and developing high-impact content that simplifies complex technical or financial topics into clear, compelling narratives. Reporting to the Principal Content Strategist, this role delivers content that drives business impact across KeyBank.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, Communications, Finance, or a related field, or equivalent work experience.
• 4+ years of relevant experience in content management, content writing, and content strategy.
• Experience writing on financial topics, experience in financial services or another regulated industry preferred.
• Experience developing content across multiple channels, including B2B and/or B2B2C sales and marketing materials (with portfolio examples).
• Excellent writing and editing skills in English, with the ability to produce clear, high-quality content across a high volume of formats.
• Ability to plan and structure content with a keen eye for content architecture that aligns to product and marketing initiatives.
• Ability to translate complex technical or financial topics into clear, compelling narratives that engage the intended audience.
• Strong organizational and time-management skills to plan and deliver a high volume of strategic content on schedule.
• Ability to learn, adapt to, and apply AI tools to accelerate research, ideation, and content scaling workflows.
• Ability to work across sales, product, marketing, and design teams to drive consensus and deliver impactful content.
• Ability to develop accurate, compliant content on financial topics within a regulated environment.

Nice To Haves

• Experience with AI-driven content tools preferred.

Responsibilities

• Develop, write, and edit engaging content and storytelling narratives across formats, including sales materials, product messaging, case studies, presentations, white papers, and video scripts.
• Work with the Principal Content Strategist to align content strategy with product and marketing initiatives.
• Craft high-impact narratives for product launches, internal communications, and client engagement initiatives.
• Manage the annual review process and updates for financial education content.
• Apply Design Thinking principles and support content strategy workshops.
• Utilize, explore, and test AI tools for content development to accelerate research, ideation, and content scaling workflows.
• Navigate cross-functional stakeholders to drive consensus for impactful content initiatives.
• Support content research, interviews, and competitive analysis for financial products and services.
• Perform other duties as assigned; duties, responsibilities, and/or activities may change or new ones may be assigned at any time with or without notice.
• Comply with all KeyBank policies and procedures, including acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Benefits

• Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior