Sr. Affiliate Marketing Manager (Remote)

Rula•,

13d•$152,000 - $176,700•Remote

About The Position

We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale. This is a critical channel for Rula’s patient marketing team. You’ll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing. You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success. You should be comfortable communicating with leadership including the executive team. And you have the drive to win!

Requirements

8+ years of related professional experience directly executing and managing affiliate marketing programs
Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
Experience directly managing large budgets / partner spend, i.e. $1M+ per month
Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
Experience with affiliate tracking, attribution, and fraud / compliance auditing
Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)

Nice To Haves

Hands-on experience with Impact
Experience leading a team, VAs, or one or more specialists
Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon
Track record of building / leveraging AI agents to automate affiliate operations
Proficiency with Looker or equivalent data visualization tools
Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

Responsibilities

Own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey.
Achieve Rula’s patient acquisition objectives through data-driven management and scale.
Recruit and grow high-quality publishers.
Optimize partner performance.
Safeguard channel integrity through disciplined compliance and fraud/quality auditing.
Communicate clearly and succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success.
Communicate with leadership including the executive team.

Benefits

100% remote work environment
Attractive pay and benefits
Full transparency of pay ranges
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care
Paid parental leave
Employee Assistance Program (EAP)
Quarterly department stipend
Community and employee resource groups
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend