Sr. Account Manager - Beverage / Sports Sponsorships

BDA•Atlanta, GA

3h•$80,000 - $95,000•Hybrid

About The Position

The Sr. Account Manager - Sports is a strategic, customer-focused leader responsible for managing and growing complex client accounts while supporting the overall account strategy established by the National Account Manager. As a trusted partner to clients and internal teams, the Sr. Account Manager proactively identifies growth opportunities, leads high-impact merchandise programs, and ensures exceptional service delivery. Leading by example, mentor teammates, and play a critical role in driving client satisfaction, revenue growth, and long-term account success.

Requirements

3–5+ years of experience in sales, account management, or a client-facing role; branded merchandise experience preferred.
Proven ability to grow accounts through proactive client development and opportunity identification.
Proficiency in Microsoft Office (Excel, Outlook, Word, PowerPoint).
Experience with CRM systems; Salesforce preferred.
Strong strategic and creative thinking with a passion for branded merchandise and marketing solutions.
Highly organized, detail-oriented, and comfortable managing multiple complex initiatives simultaneously.
Results-driven, proactive, and energized by a fast-paced, deadline-driven environment.
Strong financial acumen, negotiation skills, and problem-solving abilities.
Excellent communication, presentation, and interpersonal skills.
Coachable leader who enjoys mentoring and developing others.

Nice To Haves

branded merchandise experience preferred

Responsibilities

Prepare and maintain an actionable strategic account plan using the OST model (Objective, Strategy, Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).
Manage and grow assigned accounts by meeting or exceeding sales, margin, and profitability targets.
Partner with the National Account Manager to execute account strategies, priorities, and growth initiatives.
Identify, develop, and advance upsell and cross-sell opportunities across BDA products, programs, and services.
Lead opportunity strategy, presentations, and pitches for complex or high-visibility initiatives.
Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations.
Serve as the primary day-to-day point of contact for assigned clients, building trusted relationships across multiple stakeholder levels.
Deeply understand client objectives, brand standards, budgets, and timelines to deliver tailored, brand-compliant solutions.
Provide consultative guidance and creative merchandise recommendations aligned with client marketing and branding goals.
Monitor client satisfaction, address issues proactively, and drive high levels of retention and repeat business.
Lead end-to-end execution of complex promotional programs from ideation through delivery.
Ensure accuracy, quality, and on-time delivery through close coordination with Client Service Coordinators, Production, Design, Logistics, Purchasing, and Supplier partners.
Prepare accurate, competitive pricing and manage financial details to ensure profitable outcomes.
Conduct post-program reviews to assess results, gather feedback, and identify optimization opportunities.
Act as a key liaison between clients and internal teams to ensure seamless communication and execution.
Collaborate across business units to deliver innovative solutions and elevate the overall client experience.
Stay current on industry trends, product innovation, and competitive insights to strengthen recommendations.
Serve as a mentor and resource to Account Managers and Associate Account Managers and coordinators by sharing best practices, product knowledge, and sales insights.
Demonstrate leadership through professionalism, accountability, and proactive problem-solving.
Contribute to a positive, high-performing team culture focused on growth and continuous improvement.
Maintain accurate account, contact, and opportunity data in Salesforce.
Support forecasting and pipeline management efforts for assigned accounts.
Operate with strong financial discipline, including margin management and pricing strategy.