Director Sports Marketing & Sponsorships

Hilton Grand Vacations • Orlando, FL

2d

About The Position

Under the direction of the Senior Director of Sports Marketing & Sponsorships, the Director is responsible for executing best-in-class sports marketing and sponsorship initiatives that drive brand awareness, partner value, and revenue growth. This role plays a critical part in delivering high-impact events, managing sponsorship relationships, and supporting strategic initiatives across the sports and experiential marketing portfolio. The Director leads day-to-day execution across key partnerships, events, and activations while ensuring alignment with the broader sponsorship strategy and organizational goals.

Requirements

• Bachelor's Degree
• Strong understanding of sports marketing, sponsorships, and experiential marketing execution
• Ability to manage multiple large-scale projects simultaneously in fast-paced environments
• Strong partner management and relationship-building skills
• Experience with sponsorship agreements, asset activation, and hospitality programs
• Solid analytical skills with the ability to evaluate performance and optimize outcomes
• Excellent communication and presentation skills (written and verbal)
• Strong organizational and project management capabilities
• Ability to balance strategic thinking with hands-on execution
• High attention to detail and commitment to executional excellence

Nice To Haves

• Experience with data-driven marketing and performance measurement tools
• Knowledge of sponsorship valuation and contract structures
• Innovative mindset with a focus on enhancing guest and fan experiences

Responsibilities

• Lead the planning and execution of major sports activations, hospitality programs, and experiential events (e.g., golf tournaments, racing events, and other premier partnerships)
• Support sponsorship sales efforts, including proposal development, asset valuation, and partner presentations
• Oversee activation planning to ensure optimal use of sponsorship assets across marketing channels
• Collaborate with internal stakeholders (Sales, Brand Marketing, PR, Digital, Operations) to deliver integrated campaigns
• Track and report on partnership performance, including ROI, engagement metrics, and business impact
• Manage agency partners, vendors, and event operations teams to deliver flawless execution
• Identify opportunities to enhance fan engagement, guest experience, and brand visibility
• Ensure brand consistency and integrity across all sponsorship and experiential touchpoints
• Assist in budget management, forecasting, and cost controls for assigned programs
• Provide leadership and mentorship to team members (if applicable) and contribute to a high-performing team culture
• Uphold company values and ensure compliance with policies, procedures, and training requirements
• Perform other duties as assigned

Benefits

• Benefits from day one
• Daily pay
• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program
• Hilton hotel rates worldwide
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director