Sports Marketing Manager

Newviews Productions Llc•Richmond, VA

6d•$1,700 - $2,500•Onsite

About The Position

The Newviews Agency is a creative marketing and communications firm dedicated to storytelling, brand building, and community impact. We serve diverse clients, from startups to Fortune 500 organizations, with tailored, innovative marketing solutions. About the Role We are seeking an experienced Sports Marketing Manager to join our team in a unique embedded capacity. In this role, you'll be placed on-site with our youth development & competitive rec soccer client, serving as a dedicated marketing resource within their day-to-day operations — while remaining a member of the agency and reporting directly to our agency Account Executive/leadership. This is a rare opportunity to operate at the intersection of agency strategy and in-house execution. A hybrid schedule may be available depending on client needs and performance.

Requirements

Strong grasp of digital channels, including paid search, paid social, SEO, content, and email
Strong understanding of how to market to parents, families, and youth athletic communities
Proven ability to manage campaigns and content independently with minimal oversight
Excellent communication and relationship-building skills
Comfortable working on-site within a client environment while maintaining agency accountability
Proficiency with social media platforms, email marketing tools, and basic design tools (Canva, Adobe, or similar)
Background in community and sports marketing
3–5 years of marketing experience, with at least 1–2 years in a sports, recreation, or youth organization setting
Direct experience working with a youth sports organization — youth soccer experience strongly preferred
Knowledge of youth soccer leagues, clubs, or governing bodies (e.g., US Youth Soccer, AYSO, regional leagues)
Familiarity with sports registration and management platforms (e.g., TeamSnap, SportsEngine, GotSoccer)
Based in Richmond, VA with the ability to commute

Nice To Haves

Bilingual (English/Spanish) a plus, given the diversity of youth soccer communities

Responsibilities

Serve as the primary marketing point of contact embedded within the client's organization
Develop and execute marketing strategies that support the client's brand, programming, and growth goals
Plan and manage campaigns across digital, social, print, and event channels
Create and oversee content that engages youth athletes, families, and community partners
Coordinate with Newviews agency teams on strategy, creative, and reporting
Manage the client's social media presence, email marketing, and community communications
Support event marketing, registration campaigns, and seasonal programming promotions
Track performance metrics and deliver regular reporting to both the client and agency leadership
Build relationships with local media, sponsors, and community stakeholders on behalf of the client