Sports Marketing & Digital Content Specialist

Provo City Corporation • Provo, UT

2d • Onsite

About The Position

The Provo Epic Sports Park is hiring a Sports Marketing & Digital Content Specialist to serve as the primary content creator for Epic Sports Park and Provo Parks & Recreation sporting events. This position is marked by creative storytelling about related events and activities to generate viewer interest and increase participation.

Requirements

• Demonstrated experience filming, editing, and producing short-form video content.
• Experience creating engaging digital content for social media and other online platforms.
• Proficiency with professional video editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent).
• Experience with photography and digital media production.
• Working knowledge of major social media platforms and current content trends (including Instagram, Facebook, TikTok and X).
• Experience using analytics to evaluate campaign performance and improve content strategy.

Nice To Haves

• Experience with graphic design software such as Adobe Photoshop, Illustrator, or Canva.
• Experience operating DSLR or mirrorless cameras, drones (FAA Part 107 certification preferred), and professional audio/video equipment.
• Knowledge of sports photography and videography.
• Experience managing social media campaigns with measurable growth and engagement.
• Experience working within municipal government, parks and recreation, collegiate athletics, or sports tourism organizations.

Responsibilities

• Develop engaging photo, video, and digital content that showcases tournaments, leagues, facilities, and community recreation programs and optimize it for social media, websites, email marketing, and other digital platforms.
• Design compelling stories that highlight athletes, tournaments, community events, partnerships, staff, and the positive impact of Provo Parks & Recreation.
• Assist in developing and implementing marketing strategies that increase participation, attendance, sponsorship opportunities, and public awareness of Epic Sports Park and department programs.
• Manage multiple projects in a fast-paced event environment.
• Manage and maintain social media presence by creating content calendars, publishing posts, monitoring engagement, and responding appropriately to comments and messages.
• Analyze social media and digital marketing performance using analytics tools and provide recommendations to improve audience engagement and campaign effectiveness.
• Assist with event-day media coverage, including live updates, photography, interviews, and highlight videos.
• Coordinate with department staff to ensure consistent branding and messaging across all digital and printed marketing materials.

Benefits

• 401k
• 457
• Roth IRA
• Traditional IRA
• free admission to the Provo Recreation Center, Peaks Ice Arena Public Skating, and Provo Shooting Sports Park
• a free Provo City Library Card
• a 25% discount on Provo Recreation Center memberships (direct family only)
• discounts from various local and national vendors

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed