Digital Marketing & Content Specialist

Moon Valley Nurseries•Scottsdale, AZ

2d•$60,000 - $75,000•Onsite

About The Position

Moon Valley Nurseries is seeking a strategic, self-directed Digital Marketing & Content Specialist to own content strategy and be the digital voice of the brand across our owned digital channels (email, sms, website, and blog). In addition, this role will lead social community management, local listings, and key vendor relationships that support these channels. This role sets the day-to-day content agenda within MVN's brand guidelines, translating strategy into a consistent, elevated voice across every consumer touchpoint from awareness through retention. This is a full-time, in-person position based at Moon Valley Nurseries' Corporate Office in Scottsdale, Arizona. Regular on-site attendance is an essential function of this role to support collaboration with cross-functional teams and business operations. At this time, remote and hybrid work arrangements are not available for this position.

Requirements

Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent experience
3-5 years of experience in digital marketing or content marketing, ideally with a consumer-facing or multi-location brand
Proficiency with Sprout Social, HubSpot, Google Analytics, and local listings management platforms strongly preferred
Strong writing skills with demonstrated ability to adapt tone and voice across channels; writing samples may be requested
Experience managing vendor relationships preferred

Nice To Haves

Proficiency with Sprout Social, HubSpot, Google Analytics, and local listings management platforms strongly preferred
Experience managing vendor relationships preferred

Responsibilities

Own the content strategy, editorial calendar, and content plan across email, website, and blog channels, aligning with brand priorities and seasonal business cycles
Write content across these channels and partner with the internal creative team to develop supporting visual design
Determine content priorities and messaging approach based on performance data, customer behavior, and platform trends, exercising independent judgment on content decisions within established brand guidelines
Write weekly SEO-focused blog content (plant care, seasonal tips, product/service highlights)
Write landing page copy for campaigns, promotions, and seasonal initiatives
Analyze content performance (engagement, audience growth, reach, conversion) and adjust strategy accordingly
Serve as the internal point of contact for our SEO agency, managing and collaborating with them to ensure SEO aligns with broader digital marketing goals, increasing organic traffic and achieving online presence objectives
Develop, write, schedule, and deploy email and SMS campaigns
Own content for automated customer journeys and ongoing lifecycle communications, in partnership with the Lifecycle Marketing Manager
Monitor performance (open rate, click-through rate, engagement) and run A/B tests, applying independent judgment to refine approach and messaging
Ensure all email/SMS content aligns with MVN brand voice and style standards
Manage day-to-day social media engagement using Sprout Social; serve as internal owner of the Sprout Social platform relationship
Exercise final discretion in responding to customer comments, questions, and reviews across digital channels. Determine tone and resolution, escalating only where appropriate
Interact with followers to build brand presence and engagement
Identify recurring themes in customer feedback and use judgment to surface insights that could inform marketing, product, or customer experience improvements
Exercise discretion in managing local business listing profiles (Google Business Profile and similar) across all MVN locations, determining update priority and cadence
Serve as primary point of contact and relationship owner for MVN's local listings management vendor
Own the Yelp partner relationship, including developing budget recommendations
Track and report Yelp/Google review performance by location to support sales programs