Sponsorship & Events Lead

LIC

7d•Hybrid

About The Position

LIC is a farmer-owned co-operative that’s been supporting herd improvement in New Zealand’s dairy sector for more than 115 years. We’re focused on providing superior genetics, reliable testing and diagnostics, integrated on-farm software, and great customer service, all designed to help farmers make smarter decisions every day. As a proud generational co-operative, we’re here for farmers, their families, and rural communities, not just for today, but for the future. And none of it happens without our people. Whether on farm, in the lab, or behind the scenes, every one of us plays a part in helping New Zealand farmers succeed. Join LIC's Customer Experience team and help bring our brand to life through impactful events, sponsorships, and partnerships. Reporting to the Communications and Brand Engagement Manager, you'll lead the planning and delivery of high-quality events that strengthen relationships with our farmer shareholders, customers, and industry stakeholders. You'll also play a key role in evolving LIC's sponsorship and partnership approach, ensuring investments align with business priorities, deliver value, and create meaningful engagement opportunities. This role combines strategic thinking with hands-on delivery. You'll work closely with internal stakeholders and external partners to develop initiatives that enhance LIC's reputation, support commercial outcomes, and deliver exceptional customer experiences.

Requirements

Relevant tertiary qualification in Marketing, Communications, Event Management, or a related discipline.
Proven experience delivering corporate events, conferences, sponsorship programmes, and stakeholder engagement initiatives.
Strong strategic planning skills with the ability to align activities to organisational goals and business outcomes.
Outstanding stakeholder management, relationship-building, and negotiation skills.
Commercially savvy, with experience managing budgets, contracts, and evaluating ROI.
Skilled at using customer insights and data to inform decision-making and improve engagement.
Confident presenter and brand ambassador, comfortable representing an organisation at events and industry engagements.
Exceptional project management and organisational skills, with the ability to manage multiple priorities and deliver high-quality outcomes.
Excellent written and verbal communication skills.
Experience using event management platforms, CRM systems, and reporting tools.

Responsibilities

Lead the planning and delivery of high-quality events that strengthen relationships with our farmer shareholders, customers, and industry stakeholders.
Play a key role in evolving LIC's sponsorship and partnership approach, ensuring investments align with business priorities, deliver value, and create meaningful engagement opportunities.
Develop and deliver events and sponsorship initiatives that support LIC's strategic priorities and deliver measurable value.
Ensure events, sponsorships, and partnerships have clear objectives and contribute to business outcomes.
Identify, negotiate, and manage sponsorship and partnership opportunities that strengthen LIC's brand and stakeholder relationships.
Measure and evaluate performance, using insights to maximise return on investment and drive continuous improvement.
Use customer insights and data to design targeted initiatives that increase participation, engagement, and impact.