Sponsorship Coordinator - Fair Administration
About The Position
The Sponsorship and Marketing Coordinator at the Brazos Valley Fair and Rodeo will work under the direction of the Manager/Assistant Manager. The primary responsibilities include soliciting and managing sponsorships, providing marketing and advertising support, developing electronic and social media campaigns, creating basic graphic designs for signage and advertising materials, overseeing commercial exhibitors and vendors of the fair and rodeo, and engaging in community outreach through civic and public presentations. The Coordinator will also undertake other duties as assigned by the Manager/Assistant Manager.
Requirements
- Professional experience in selling sponsorships and/or advertisements for Fairs and/or Festivals.
- Sales/marketing and communications experience is required, preferably in the event facility industry.
- Experience with social media platforms and digital marketing strategies.
- Previous experience in sponsorship sales, marketing, or related fields.
- Valid Driver’s License.
- Ability to multi-task in a stressful environment.
- Supervisory experience.
- Strong organizational skills.
- Focus attention to details.
- Communicate effectively orally and in writing.
- Work effectively in a team environment.
- Strong work ethic.
- Positive attitude.
- Willing to work flexible hours as needed including some nights and weekends, especially prior to, during and immediately after the Brazos Valley Fair & Rodeo.
- Strong negotiation and communication skills.
- Proficiency in Microsoft Office Suite and graphic design software (e.g., Adobe Creative Suite).
- Ability to work independently and as part of a team, with strong organizational skills and attention to detail.
Nice To Haves
- Bachelor’s degree in marketing, Communications, Business Administration, Agriculture, or related field preferred.
- Agriculture-related.
- A minimum of two years’ experience with knowledge of agriculture-related Fairs and/or Festivals preferred.
- Background or knowledge in agriculture or related fields is preferred.
- Knowledge of the local community and its businesses is a plus.
Responsibilities
- Identify potential sponsors and develop strategies to solicit sponsorships.
- Maintain relationships with existing sponsors and ensure fulfillment of sponsorship benefits.
- Negotiate sponsorship agreements and contracts.
- Assist in the development and execution of marketing and advertising campaigns.
- Monitor campaign performance and provide reports to management.
- Develop and implement electronic and social media strategies to promote the Fair & Rodeo and its events.
- Manage social media accounts, engage with followers, and increase participation and awareness.
- Create basic graphic designs for signage, advertisements, and promotional materials.
- Ensure consistency in branding and messaging across all materials.
- Coordinate with commercial exhibitors and vendors participating in the Fair & Rodeo.
- Facilitate agreements, manage logistics, and ensure adherence to event guidelines.
- Represent the Brazos Valley Fair & Rodeo at civic and community events.
- Deliver presentations to civic groups and the public to promote sponsorship opportunities and community involvement.
- Maintain accurate records of sponsorships, marketing activities, and related expenses.
- Assist in budget management and reporting.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
