Sponsorship and Advertising Operations Specialist

Intl Assoc Amusement Parks•Orlando, FL

3d•Onsite

About The Position

IAAPA is seeking a Sponsorship and Advertising Operations Specialist to manage sponsorship and advertising fulfillment programs for their global events, publications, digital platforms, and marketing channels. This role serves as the primary operational lead for sponsor and advertiser delivery, campaign execution, reporting, and stakeholder communications. The specialist will exercise independent judgment in prioritizing projects, resolving issues, ensuring contractual fulfillment, and recommending process improvements to support revenue generation and customer satisfaction.

Requirements

Bachelor's degree or equivalent experience, preferably in marketing, advertising, business, event management, or a related field.
4-6 years of experience in sponsorship, advertising, sales support, marketing, event management, or a related field.
Proficiency with Microsoft Office.
Strong analytical, organizational, project management, and problem-solving skills.
Ability to exercise independent judgment, manage multiple priorities, and meet deadlines with minimal supervision.
Excellent written and verbal communication skills.
Professional demeanor with strong customer service and relationship-management skills.
Willingness to travel and work evenings and weekends during major event periods.
Physical requirements include ability to travel, walk and stand for long periods of time, stoop, drive, lift at least 45 pounds and willingness to perform manual labor specific to job (i.e. packing boxes, carrying signage, moving tables and chairs, etc.)
Ability to work onsite at IAAPA's Headquarters office in Orlando, Florida.

Nice To Haves

Experience with Salesforce, Fonteva, Map Your Show, Ad Orbit, Swapcard, SharePoint, or similar platforms.

Responsibilities

Manage sponsorship and advertising fulfillment activities, including contracting support, invoicing coordination, materials collection, production schedules, graphics proofing, and delivery of sponsor and advertiser benefits.
Serve as a primary point of contact for sponsors and advertisers regarding deliverables, deadlines, materials, approvals, reporting, account status, and fulfillment requirements.
Lead cross-functional coordination for sponsorship and advertising programs, working with multiple internal departments and external stakeholders to establish priorities, communicate requirements, resolve operational challenges, and ensure timely execution of sponsor and advertiser commitments.
Evaluate existing processes and recommend improvements to enhance efficiency, client service, and revenue generation.
Create and maintain sponsor service guides, production schedules, advertising fulfillment records, and sponsor information for global events and digital platforms.
Manage collection and proofing of advertising artwork for newsletters, websites, and other advertising programs, ensuring compliance with specifications and deadlines.
Manage newsletter advertising fulfillment, website advertising placements, and digital marketing campaigns, including submission and tracking of website tickets and coordination with internal stakeholders.
Compile and distribute website analytics, newsletter performance reports, and campaign dashboards for sponsors and advertisers.
Manage pre-show and post-show sponsor mailing programs, including sponsor communications, approvals, scheduling, fulfillment, and issue resolution.
Coordinate sponsor recognition, signage, plaques, tickets, shipping logistics, ambassador support requests, and other event-related sponsorship deliverables.
Manage the end-to-end planning and execution of Solution Spotlight sessions for all IAAPA expos, including developing and maintaining the program schedule; coordinating participation across sponsors and internal departments; managing session reservations and speaker communications; collecting speaker information, presentation titles, descriptions, and presentation materials; ensuring deadlines are met; and serving as the primary point of contact for all session-related logistics and fulfillment.
Generate and maintain reports to support sales activities, lead tracking, fulfillment, and business decision-making.
Support sponsorship and advertising sales efforts through prospectus and media kit distribution, targeted outreach, and account support.
Develop, schedule and post sponsorship and advertising marketing items in IAAPA newsletters, regional newsletters, exhibitor bulletins, and email campaigns.
Monitor invoice status, assist with collections activities, and coordinate with Finance regarding payment inquiries and outstanding balances.
Serve as a liaison with vendors and service providers supporting sponsorship and advertising fulfillment activities.
Provide coverage and sales support during absences of the primary Sales team.
Perform other duties as assigned.