Specialist, Talent Marketing

Scout Motors • Charlotte, NC

24d • $85,000 - $105,000 • Hybrid

About The Position

As a Talent Marketing Specialist, you’ll play a key role in attracting the right people, for the right roles, at the right time. As we build our company and manufacturing site from the ground up, you’ll help translate our employer brand, employee value proposition, and values into compelling storytelling and campaigns that support the hiring of both corporate and production roles.

You’ll partner closely with our Talent Acquisition (TA) team to understand hiring targets, market challenges, and hiring performance so we can continually optimize how we reach and engage talent. You’ll turn employment priorities into targeted campaigns, build awareness in key talent markets, and create content and experiences that help candidates see themselves here. You’ll also collaborate with your counterparts in Communications to ensure messaging is consistently and authentically aligned to our employer brand across every channel.

Requirements

• Bachelor's degree in communications, marketing, human resources, or a related field. Advanced degree is a plus.
• 3-5 years in marketing, recruiting marketing, employer branding, corporate communications, recruiting, people operations, or a related field.
• Excellent writing and editing skills, with the ability to create compelling and clear content.
• Experience working with socials and paid media platforms, including LinkedIn Campaign Manager, Meta, Google, etc.
• Experience leading analytics, dashboards, and performance reporting.
• Knowledge of current communication trends and best practices.
• Strong organizational skills with the ability to manage multiple tasks simultaneously.
• Exceptional interpersonal and communication skills.
• Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc.

Nice To Haves

• Advanced degree is a plus.
• Experience working with talent relationship management and applicant tracking software is a plus, including Indeed, Glassdoor, ADP, etc.

Responsibilities

• Partner with Talent Acquisition to understand hiring needs and develop targeted campaigns that showcase our careers and culture across paid and owned efforts, including socials, job boards, events, blogs, digital, and more.
• Capture meaningful stories across multiple channels that bring our culture, mission, and values to life through real people and real work.
• Manage campaign setup, optimization, and reporting.
• Build and execute targeted strategies for high-priority and hard-to-fill roles.
• Develop and manage social content that highlights Scout Motors as a desirable employer by showcasing our people, culture, and career opportunities.
• Collaborate with the Talent team to monitor campaign and pipeline performance, measure effectiveness, and use data to continuously improve talent marketing strategy.
• Develop and deliver post-campaign recaps and insights to TA and leadership.
• Create repeatable talent marketing playbooks.
• Maintain employee advocacy program through Sprout Social to help build brand awareness and drive applications.
• Create and post executive social content to strengthen thought leadership, increase brand awareness and promote Scout Motors as an employer of choice.

Benefits

• Competitive insurance including:
• Medical, dental, vision and income protection plans
• 401(k) program with:
• An employer match and immediate vesting
• Generous Paid Time Off including:
• 20 days planned PTO, as accrued
• 40 hours of unplanned PTO and 14 company or floating holidays, annually
• Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
• Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level