Talent Brand & Marketing Specialist

PNC • Atlanta, GA

3d • $45,000 - $99,475 • Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Talent Brand and Marketing Specialist within PNC's Human Resources organization, you will be based in Pittsburgh, PA; Chicago, IL; Atlanta, GA, Cleveland, OH or Denver, CO. The ideal candidate will have experience crafting and writing content across candidate touchpoints, such as candidate emails, the career site and social media channels, that authentically showcases our employer brand. We are looking for someone with a passion for creativity, storytelling and innovation PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Candidate Sourcing
• Client Counseling
• Competitive Advantages
• Decision Making
• Job Interviews
• Recruiting Strategies
• Talent Acquisition
• Workforce Planning
• Brand Management
• Creativity
• Effective Communications
• External Resource Management
• HR: Trends and Direction
• Marketing Strategy and Positioning
• Marketing Systems
• Proofreading
• Staffing And Recruiting
• Workforce Diversity Management
• Written Communications

Responsibilities

• Provides ongoing support for a consistent execution of the employer brand strategy and alignment to our Employer Value Proposition (EVP) for direct hire recruiting, diversity & inclusion and early career recruiting activities.
• Leads the development, adoption and roll out of external recruitment-focused content, campaigns and messaging on paid, owned, earned and shared channels.
• Manages and keeps project plans up to date; tracks the implementation and performance of campaigns and marketing initiatives.
• Assists in recommending, creating, executing, and tracking end-to-end recruitment marketing initiatives including, but not limited to print, digital, email, video, paid media, and social media.
• Assists with managing employer brand presence across talent acquisition communities (e.g. LinkedIn, Glassdoor, and more).
• Works collaboratively with talent acquisition, HR Communications, agency partners, and appropriate outside partners to discuss & review relevant obstacles, forecasts, trends and material creation to support talent strategy objectives.
• Analyzes marketing data, monitoring external employee sentiment, interpreting it for brand impact and reporting to line of business clients and partners on implications.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.
• PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level