Specialist / Sr Specialist Americas Brand Strategy & Events - Hollister

Abercrombie & Fitch Co.•Columbus, OH

1d•Onsite

About The Position

The Brand Strategy Specialist supports the execution of Americas regional brand campaigns, partnerships, and brand experiences that connect with customers and drive business results. This role is responsible for helping translate global brand strategies into regionally relevant marketing plans that balance brand storytelling, product priorities, and commercial objectives. Working cross-functionally with Marketing, Merchandising, Creative, Operations, and external partners, this individual plays a key role in bringing seasonal campaigns to market across the Americas region, ensuring initiatives are executed effectively across channels and customer touchpoints. This role will also support special projects aligned to the broader global brand vision and help lead experiential activations that bring the Hollister brand to life for customers.

Requirements

Bachelor’s Degree or related experience, preferably in Marketing or Advertising.
5+ years of experience in brand marketing, campaign execution, partnerships, experiential marketing, event marketing, or a related marketing function.
Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
Experience coordinating cross-functional initiatives and building strong partnerships across creative, merchandising, marketing, and operational teams.
Ability to leverage customer insights, cultural trends, and business objectives to inform recommendations and drive meaningful customer engagement.
Strong written, verbal, and presentation skills, with the ability to communicate effectively across a wide range of stakeholders.
Understanding of how marketing campaigns come to life across paid, owned, earned, social, retail, and experiential channels.
High attention to detail with the ability to manage timelines, budgets, deliverables, and follow-through.
Passion for youth culture, fashion, music, entertainment, and emerging consumer trends.
Demonstrated ability to thrive in a fast-paced environment while maintaining a solutions-oriented mindset and strong sense of ownership.

Nice To Haves

Experience planning, supporting, or executing events, activations, partnerships, or experiential marketing programs preferred.

Responsibilities

Support the execution of regional go-to-market plans that bring global brand campaigns and priorities to life for the Americas customer.
Partner closely with Global Brand Strategy, Merchandising, Creative, Channel Marketing, and Operations teams to ensure campaigns are successfully adapted and activated within the region.
Help manage campaign planning processes, timelines, deliverables, and stakeholder communication across key cross-functional partners.
Support the development of regional marketing plans that balance brand storytelling, product priorities, customer insights, and business objectives.
Monitor campaign performance and gather insights to identify opportunities for optimization and continuous improvement.
Leverage customer, competitor, cultural, and marketplace insights to inform regional marketing recommendations and ensure relevance with target customers.
Help manage day-to-day relationships with regional brand partners, supporting the development and execution of partnership activations that drive customer engagement and brand affinity.
Coordinate partnership deliverables, timelines, approvals, and reporting across internal and external stakeholders.
Lead and support the planning and execution of brand experiences, events, and activations that strengthen customer connection and bring the Hollister brand to life.
Partner with internal teams, agencies, vendors, and external partners to manage event concepting, logistics, timelines, budgets, on-site execution, and post-event reporting.
Collaborate with teammates to support a portfolio of experiential marketing programs, ensuring ownership and execution of events and brand experiences are shared across the broader Brand Strategy team.
Support special projects and strategic initiatives that contribute to the long-term global vision of the Hollister brand.
Stay informed on youth culture, fashion, entertainment, music, social platforms, and emerging trends to identify opportunities that strengthen campaign relevance and customer connection.
Continually evaluate processes and ways to drive efficiency, effectiveness, and stronger cross-functional collaboration.

Benefits

Incentive bonus program
Annual companywide review process
Flexible spending accounts
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid time off
One paid volunteer day per year
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups