Specialist, Search

Known•New York, NY

5d•$65,000 - $80,000•Remote

About The Position

Known is a data science firm and creative agency where data scientists and creatives collaborate. The Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising. The Specialist, Search position is responsible for the creation, maintenance, and optimization of ad campaigns using analytics, automation, piloting tools, or building new approaches. This role requires excellent critical thinking, curiosity, and a desire to improve processes. Time and project management skills are also key. The Specialist, Search may work directly with clients, attend meetings, and present results with support from senior members. They contribute to deliverables, including regular campaign updates.

Requirements

A BS/BA degree from an accredited college or university. STEM degrees are preferred.
2+ years professional experience in analytics, advertising, ad tech, or media.
1+ years of professional experience working with Google Search.
Can exhibit technical leadership and critical thinking by reviewing and identifying errors.
Understanding of the fundamentals of search engine marketing.
Knowledge of and in-platform experience with Google Ads and Paid Search.
High proficiency with Excel.
Strong math and statistics foundational knowledge.
Proven ability to work independently and efficiently.
Attention to detail.
Time management.
Excellent verbal and written communication.
Some experience presenting work and the desire to develop this area.
Aptitude for deeply interpreting data/analytics.

Nice To Haves

Experience with data visualization tools such as Looker or Tableau is a plus.
Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work.
A desire to work on challenging problems that require flexibility in approach -- everything from on-the-fly analytics to statistics, big data, machine learning, and mathematical algorithms (but not alone!).
Ability to think strategically, analytically, and proactively about diverse business problems.
Collaborative attitude.
Self motivated and exhibits initiative.
Willing & able to learn quickly.
Abundant intellectual curiosity and integrity.

Responsibilities

Assisting in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across all platforms.
Independently build and sometimes present campaign-related analyses and results, including keyword bids, longer term trends, experiment results, and landing page deep dives.
Derive and implement optimizations and new campaign strategies, such as new bid strategies, ad copy A/B tests, and keyword research/ideation to improve performance.
Ideate on new analytical methodologies for optimizing campaigns.
Validate data analyses by reviewing and performing audits of data in reporting or creating new analyses that better serve clients or improve efficiency.
Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns.
Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP.
Operate existing software infrastructure to traffic, evaluate performance, and analyze media.