Specialist, Programmatic (Auto)

Canvas Worldwide • El Segundo, CA

69d • Hybrid

About The Position

Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. The Programmatic Specialist works within the Programmatic group, a subset of the Digital group, and reports into the Associate Director. While the programmatic group is a specialized channel, the role also requires the programmatic specialist to work with strategy teams and investment teams as an extension of their plan execution process. Programmatic Specialists own campaign management from start to finish, inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.

Requirements

• 1-2 years of experience working on a Programmatic Team.
• Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, or Dataxu) required.
• Trade Desk experience is strongly preferred.
• Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights.
• Be proactive: Show interest in constantly learning and growing.
• Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion.
• Experience mentoring and guiding assistants/associates.

Nice To Haves

• Bachelor's degree Preferred

Responsibilities

• Master the usage of demand side platforms (DSPs) for campaign set up, optimization, and reporting, including bulk updating of campaigns, budget management, and troubleshooting platform issues.
• Work in the reporting suite daily to glean insights and make optimizations against KPI goals.
• Apply insights to put together recommendations and set up campaigns.
• Support in managing relationships with platform support teams to continually bring innovation to the table.
• Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns, including primary ad servers, dynamic creative ad servers, billing/planning systems, verification systems, and measurement systems.
• Become proficient in reporting systems that support programmatic campaigns, including data, verification, and analysis from reporting output directly in DSPs.
• Work collaboratively with multiple groups both internally and externally (strategy teams, client, and creative agency).
• Participate in status meetings and communicate updates outward.
• Clarify campaign deliverable requirements with strategy teams.
• Work collaboratively with analytics + adops teams on tagging requirements to QA performance.
• Own the billing and reconciliation process, including ad serving estimation, to maintain campaign parameters.
• Communicate outwardly on partner recommendations and rationales to share feedback on partners.
• Communicate clearly if deadlines will not be met to manage expectations.

Benefits

• Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.
• Employee social and wellness events.
• DEI Council.
• Auto purchase rebate program.
• Monthly wellness allowance.
• In-office amenities such as fresh kombucha and an in-house barista.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees