Specialist, Photo and Video Content - Public Relations - IMC

Inspira Health•Bridgeton, NJ

8d•Hybrid

About The Position

The Photo and Video Content Specialist is responsible for producing engaging, high-quality multimedia content, including photography and short-form video, that supports Inspira Health’s brand, marketing and digital storytelling efforts. This role serves as a trusted representative and authentic storyteller for Inspira Health, helping to capture and convey real human experiences in a way that reflects the organization’s mission, values and voice. This is a hands-on, production-focused role that requires the ability to plan, capture, edit and optimize visual content for use across social media, web and communications. The specialist must demonstrate reliability, follow-through and the ability to adapt to evolving organizational needs and priorities. This is a hybrid role, requiring a home-office base and the ability to travel weekly to photo and video shoots at Inspira Health‘s hospitals and affiliated locations across Cumberland, Gloucester and Salem counties. A portfolio and/or work samples demonstrating proficiency in photography and video production are required for consideration for this position. While candidates should be skilled in both photography and video, this role places a stronger emphasis on video production, short-form social media content creation and dynamic storytelling, with photography serving as a complementary skill set.

Requirements

Bachelor’s degree in photography, Film/Video Production, Communications, Digital Media, or related field required.
3+ years’ experience in professional photography and video production, with an emphasis on video, including on-location shooting and post-production editing.
3+ years' experience producing short-form, social media-optimized video content (i.e., vertical video through Instagram/Facebook Reels and Stories)
3+ years' experience using Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom; After Effects preferred, but not required).
2+ years’ experience in multimedia storytelling, including on-camera talent direction and conducting interviews
Demonstrated experience and knowledge of social media platforms and analytics, including how to optimize photo and video content for reach and engagement.
Strong camera operation skills with DSLR/mirrorless systems and mobile devices.
Excellent understanding of composition, lighting, color and visual storytelling.
Ability to edit both photos and short-form videos quickly and efficiently.
Strong organizational skills, including file management and asset tagging.
Ability to work independently, take initiative and solve problems on set.
Comfortable guiding subjects during shoots and engaging with employees/physicians in a professional manner.

Nice To Haves

After Effects preferred, but not required.
Prior experience in healthcare, nonprofit, or mission-driven environments preferred.
Familiarity with AI content tools (e.g., Adobe Firefly, Runway, CapCut AI) preferred.

Responsibilities

Plan, capture, edit and optimize visual content for use across social media, web and communications.
Produce engaging, high-quality multimedia content, including photography and short-form video.
Serve as a trusted representative and authentic storyteller for Inspira Health.
Capture and convey real human experiences in a way that reflects the organization’s mission, values and voice.
Demonstrate reliability, follow-through and the ability to adapt to evolving organizational needs and priorities.
Travel weekly to photo and video shoots at Inspira Health‘s hospitals and affiliated locations across Cumberland, Gloucester and Salem counties.
Optimize photo and video content for reach and engagement on social media platforms.
Direct on-camera talent and conduct interviews.
Manage files and tag assets.
Guide subjects during shoots and engage with employees/physicians in a professional manner.