Specialist - Paid Media and Performance

Holman•Mount Laurel, NJ

2d•$60,800 - $86,640•Hybrid

About The Position

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Position Description: Leverage data and analytics to measure campaign results, assess against goals/KPIs, identify trends and insights, and optimize spend and performance to improve performance and key learnings. Partner closely with the marketing and sales teams to establish and maintain scalable processes to ensure best practices in campaign and lead management while strengthening and accelerating pipelines for new customer acquisition. Monitor and refine lead scoring, and maintain and optimize lead enrichment, normalization and segmentation. Collect and analyze data for all campaigns, identify trends and insights to assist in achieving digital marketing goals for Reach, Engagement, and Conversion. Develop, deploy, manage, track and report on automated trigger and nurture campaigns Leverage marketing automation to nurture existing clients as well as create lead generation for new opportunities Generate reporting and leverage data to draw insights and optimization of campaigns Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Responsible for the integrity and segmentation of databases Analyze campaign performance and suggest improvements Report on prospect nurturing results, Open Rates and CTR generated from email marketing efforts Craft landing pages and lead generation forms for email campaigns to increase conversion rates Manage development of all materials and training to ensure success of program for members Responsible for growth and member utilization of the program Ensure emails follow industry policies, best practices and email compliance Monitor and engage in relevant social discussions about our company, and/or industry, both from existing leads and customers as well as from brand new audiences Monitor user engagement and provide suggestions for content optimization to Content Marketers Run PPC advertising campaigns via Social channels and track their success Create shareable forms of original content appropriate for specific networks to spread both our brand and our content Curate shareable content appropriate for specific networks to keep our audiences engaged during gaps in original content coverage Drive consistent, relevant traffic and leads from our social network presence to our website assets Track, measure, and analyze all initiatives to report on social media progress towards goals Respond to comments and queries in a timely manner and perform crisis aversion on commentary or posts on social networks that may have a negative impact on our brand Stay up to date with digital technology trends Perform all other duties and special projects as assigned

Requirements

BS in Marketing, Communications or a related field
Proven track record of collecting and interpreting data to develop actionable insights
Background in B2B marketing: online, digital, demand generation, or inbound a plus

Responsibilities

Leverage data and analytics to measure campaign results, assess against goals/KPIs, identify trends and insights, and optimize spend and performance to improve performance and key learnings.
Partner closely with the marketing and sales teams to establish and maintain scalable processes to ensure best practices in campaign and lead management while strengthening and accelerating pipelines for new customer acquisition.
Monitor and refine lead scoring, and maintain and optimize lead enrichment, normalization and segmentation.
Collect and analyze data for all campaigns, identify trends and insights to assist in achieving digital marketing goals for Reach, Engagement, and Conversion.
Develop, deploy, manage, track and report on automated trigger and nurture campaigns.
Leverage marketing automation to nurture existing clients as well as create lead generation for new opportunities.
Generate reporting and leverage data to draw insights and optimization of campaigns.
Work with management to define KPIs, create reporting, analyze campaign performance.
Create recommendations to improve campaigns continuously.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Responsible for the integrity and segmentation of databases.
Analyze campaign performance and suggest improvements.
Report on prospect nurturing results, Open Rates and CTR generated from email marketing efforts.
Craft landing pages and lead generation forms for email campaigns to increase conversion rates.
Manage development of all materials and training to ensure success of program for members.
Responsible for growth and member utilization of the program.
Ensure emails follow industry policies, best practices and email compliance.
Monitor and engage in relevant social discussions about our company, and/or industry, both from existing leads and customers as well as from brand new audiences.
Monitor user engagement and provide suggestions for content optimization to Content Marketers.
Run PPC advertising campaigns via Social channels and track their success.
Create shareable forms of original content appropriate for specific networks to spread both our brand and our content.
Curate shareable content appropriate for specific networks to keep our audiences engaged during gaps in original content coverage.
Drive consistent, relevant traffic and leads from our social network presence to our website assets.
Track, measure, and analyze all initiatives to report on social media progress towards goals.
Respond to comments and queries in a timely manner and perform crisis aversion on commentary or posts on social networks that may have a negative impact on our brand.
Stay up to date with digital technology trends.
Perform all other duties and special projects as assigned.

Benefits

Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays
Bereavement
Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Paid sick leave (for part-time and temporary employees in geographic areas with statutory paid sick leave)