Specialist, Omni Marketing

CONA Services•Toronto, ON

1d•CA$82,800 - CA$92,000•Remote

About The Position

The Specialist will independently manage, execute shopper marketing programs for assigned national retailer accounts. Includes budget ownership and day-to-day execution delivery for strategic retail partnership with proven ability to deliver measurable impact through execution excellence. This role will have to manage relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities. They will have proven ability to multiply team capabilities through process improvements.

Requirements

Bachelor's degree or the equivalent combination of education and experience.
3+ Years experience in Shopper marketing, preferably in fast-moving consumer packaged goods (FMCPG) industry or agency
Ability to independently execute full cycle retail marketing at national accounts.
Priority setting: Strong organizational and project management skills with proven ability to manage competing priorities.
Strong attention to detail and ability to manage complex operational tasks including budget tracking, vendor coordination etc.
Decision making : proactive problem solving mindset with focus on eliminating friction and improving team efficiencies.
Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; Proven ability to build trusted relationships with internal and external partners
Strong Communication Skills: effectively communicates and builds relationships at all organizational levels.
Proven working experience in digital marketing, particularly within industry.
Intermediate to Advanced MS PowerPoint, Word and Excel skills required.

Nice To Haves

Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management) and digital marketing to integrate programs holistically in to the on and offline ecosystem of our retail partners

Responsibilities

Own end-to-end delivery for assigned small retail accounts including Costco, Save on Foods and Fed Coop.
Develop and implement insight driven occasion based strategies and partnership marketing programs that are tailored to meet the needs of both Coca-Cola Bottling and our trade partners
Coordinate with internal teams, external partners, agencies, vendors and retain contacts to ensure seamless execution.
Manage marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
Plan, develop and execute channel and customer promotions/programs that leverage brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
Provide customer business and value opportunity assessments.
Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio.
Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives.
Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations.
Develop marketing materials (e.g., POS, sell-in materials, implementation manual, digital and social etc.) to communicate promotions effectively.
Write creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency work and creative development.