Specialist, Marketing

EVERYMIND INC•Rockville, MD

6d•$63,500 - $73,475•Hybrid

About The Position

The Marketing Specialist helps EveryMind connect more people with the programs, services, trainings, and resources that strengthen mental wellness across our community. This role has a primary focus on executing the marketing strategy for EveryMind’s ServingTogether program, with responsibility for increasing awareness and expanding digital engagement among veterans, service members, military families, and community organizations. The position also heavily supports organization-wide marketing initiatives, including community education and mental health training programs. Working closely with the Marketing Manager, Marketing Director, program staff, and Advancement team, the Marketing Specialist combines marketing operations, digital marketing, creative content development, website management, marketing analytics, and online community engagement to grow awareness, increase participation, and strengthen EveryMind’s impact.

Requirements

Bachelor’s degree in marketing, communications, public relations, graphic design, digital media, or a related field, or an equivalent combination of education and relevant professional experience.
At least two years of professional experience in marketing, communications, digital engagement, or a related field, including hands-on experience with email marketing, social media, content development, website management, marketing automation, and performance reporting.
Experience with HubSpot, Canva, Adobe Creative Cloud, WordPress, Meta Business Suite, Google Analytics 4, and Google Ads is strongly preferred.
Experience in nonprofit, behavioral health, healthcare, military or veteran services, human services, or a community-based organization preferred.
Strong written, verbal, and visual communication skills.
Strong eye for engaging content, visual storytelling, layout, and brand consistency.
Proficiency with CRM tools (Hubspot preferred) and marketing automation tools.
Proficiency with Canva and working knowledge of Adobe Creative Cloud.
Proficiency with Meta Business Suite, Google Analytics 4, and Google Ads.
Working knowledge of WordPress content management and website updates.
Experience developing and creating engaging content for LinkedIn, Facebook, Instagram, and other social media platforms, including static graphics and short-form videos.
Ability to analyze website, email, social media, and advertising data; identify meaningful trends; and translate findings into practical recommendations.
Strong organizational and project coordination skills, with the ability to manage multiple requests, deadlines, and priorities.
Strong attention to detail.
Proficiency in Microsoft Office Suite, Teams, Zoom, and other collaboration platforms.
Effectively interact and work collaboratively in a flexible work environment with a variety of constituents including clients and family members or caretakers, interns, volunteers, paid staff, CEO, board members, and community partners.
Ability to express ideas with clarity, confidence and sensitivity.
Must be able to maintain confidentiality involving clients in accordance with organizational and federal guidelines.
The employee must pass a criminal background check.
Certain job functions may require employee to pass a child sexual abuse and other criminal activity as well as a credit check.
All staff providing services to staff or clients, must be free of illegal drugs and abuse of alcohol, and must be fully able to always perform all required duties.

Nice To Haves

Experience with HubSpot, Canva, Adobe Creative Cloud, WordPress, Meta Business Suite, Google Analytics 4, and Google Ads is strongly preferred.
Experience in nonprofit, behavioral health, healthcare, military or veteran services, human services, or a community-based organization preferred.

Responsibilities

Execute marketing initiatives supporting EveryMind’s ServingTogether program, including digital campaigns, client acquisition efforts, content development, social media engagement, marketing automation, website updates, and performance reporting in accordance with grant requirements.
Develop and execute integrated marketing campaigns that increase awareness, participation, registrations, referrals, and engagement across EveryMind’s programs, services, trainings, events, and strategic initiatives.
Coordinate EveryMind’s organization-wide marketing request process by coordinating incoming requests, gathering needed information, prioritizing work, executing assigned projects, and routing requests to the appropriate marketing team member.
Create and optimize HubSpot workflows, email campaigns, landing pages, audience segmentation, forms, and marketing automation to improve engagement, nurture prospective clients and participants, and support program growth.
Create compelling digital and print marketing materials, including social media content, graphics, short-form videos, presentations, flyers, email campaigns, partner toolkits, and other collateral, using Canva, Adobe Creative Cloud, and other marketing tools.
Grow and engage EveryMind’s online communities through proactive social media management, meaningful interaction with followers and organizations, and content that increases awareness, conversation, and participation across LinkedIn, Facebook, Instagram, and other digital channels.
Maintain and update EveryMind’s WordPress website by publishing timely content; updating program pages, trainings, events, and resources; and ensuring website information remains accurate, engaging, and aligned with program activities.
Collaborate proactively with program teams to anticipate marketing needs, identify opportunities, and translate program priorities into effective marketing strategies and campaigns.
Monitor and analyze marketing performance using HubSpot, Meta Business Suite, Google Analytics 4, Google Ads, and other reporting tools; contribute to data reporting and use insights to inform decisions and improve results.
Ensure consistency of EveryMind’s brand, messaging, and visual identity across marketing materials, social media, email, and website content.
Stay current on digital marketing trends, platform updates, and industry best practices, bringing creative ideas and practical solutions to the team.
Participate in regular supervision and ongoing professional development.
Other duties as assigned.