Specialist, Marketing Mgmt

Nationwide•Columbus, OH

4d•$79,500 - $148,500•Hybrid

About The Position

This role within Annuities Marketing supports the Advisory and Specialized Annuity distribution channels through strategic marketing support, cross-functional collaboration, and execution of initiatives designed to drive business outcomes. The position assists in developing and implementing business and marketing strategies and action plans that support sustainable growth. It coordinates assigned projects, prioritizes and schedules resources, and conducts decision-support analysis in a fast-paced, highly regulated environment. The role supports strategy execution, customer and market insights, brand management, marketing communications, and the development of marketing capabilities. It coordinates marketing campaigns and communications projects, maintaining project information and tracking timelines, results, budgets, work plans, administration, and logistics. The position reports to a Director or Manager. It is hybrid and based in Columbus, Ohio; associates near a Nationwide campus collaborate in the office two days per week. Current Nationwide remote associates may be considered. A FINRA Series 6 license is required within 120 days of hire. Additional federal and/or state licenses or registrations may also be required within the designated time period. The role is exempt from overtime eligibility. Work is normally performed in an office environment, with extended or nonstandard hours possible based on project workload and travel as required.

Requirements

Typically five or more years of related professional experience in marketing, insurance, or a related field; a master's degree may substitute for a portion of the experience requirement as appropriate.
In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
Verbal and written communication skills to develop and review research studies, communicate findings and recommendations, develop and negotiate contracts or service agreements with internal contacts, manage market-planning projects, and manage relationships.
Ability to manage and prioritize projects.
Ability to work independently or in a team environment with supervision and guidance.
Ability to operate a personal computer and advanced business software.
Knowledge of core marketing competencies, including strategy development, use of insights and analytics, building brand equity, and developing effective marketing communications.
FINRA Series 6 required within 120 days of hire.
Must obtain any required federal and/or state licenses or registrations within the time period designated by the business unit; additional licenses or registrations may be required as products and services are implemented.
Must regularly and consistently demonstrate Nationwide Values and Guiding Behaviors.

Nice To Haves

Graduate-level studies in marketing, business administration, or a related field.
Technical insurance designations such as CPCU, CLU, ChFC, or FLMI.
Experience in marketing, insurance, or a related field; a master's degree may substitute for a portion of the experience requirement as appropriate.

Responsibilities

Contribute to the development and execution of marketing strategies and initiatives supporting Advisory and Specialized Annuity channel objectives.
Develop and manage sales and marketing content, ensuring materials are compliant, current, and aligned with audience needs.
Manage marketing projects and requests from intake through delivery, including compliance reviews, approvals, and stakeholder coordination.
Measure campaign performance and identify opportunities to optimize engagement, lead generation, and overall marketing effectiveness.
Partner with Sales, Product, Compliance, and other stakeholders to support shared priorities and cross-functional collaboration.
Identify opportunities to improve processes, reporting, and team efficiency.
Support execution of strategies and plans for long-term sustainable business growth, and help identify business-building solutions using data and business understanding.
Use customer insights and analytics tools and experts to understand market, competitor, and customer needs and behavior; assist with forecasting, audience definition, and data-based evaluation of results.
Support brand management and consistent delivery of the On Your Side Experience, accounting for company values and legal and compliance requirements.
Help develop and implement communications plans, create marketing communications, and assist with testing and evaluation using market metrics.
Contribute to marketing capabilities within the team and organization, and help other functions understand Marketing’s role in driving business results.
Assist with project management, team goals, training and development, workflow, and organizational planning.
Lead project meetings, present project status, analyze results, coordinate campaign and marketing communications project details, monitor deadlines and checkpoints, report and measure project progress, and track budgets, work plans, administration, and logistics.
Perform other duties as assigned.

Benefits

Medical, dental, and vision coverage.
Life insurance.
Short- and long-term disability coverage.
Paid time off; newly hired associates receive a minimum of 18 days per full calendar year, prorated quarterly based on hire date.
Nine paid holidays.
Eight hours of Lifetime paid time off.
Eight hours of Unity Day paid time off.
401(k) with company match.
Company-paid pension plan.
Business casual attire.