Specialist, Marketing Mgmt

Nationwide Mutual Insurance•Columbus, OH

4d•Hybrid

About The Position

The Specialist, Marketing Management supports Nationwide’s Annuities Marketing team in advancing the Advisory and Specialized Annuity distribution channels. The role contributes to marketing strategy and initiative execution, develops and manages compliant sales and marketing content, coordinates projects from intake through delivery, evaluates campaign effectiveness, and works with Sales, Product, Compliance, and other stakeholders. It calls for a collaborative, detail-oriented professional with project management skills and marketing and/or financial services knowledge who can work in a fast-paced, regulated environment. The position uses core marketing competencies to help develop and implement business and marketing strategies and action plans that support sustainable growth. It coordinates assigned short- and medium-range projects, prioritizes and schedules work and resources, and conducts decision-support analysis. The role also supports insights and analytics, brand management, marketing communications, team marketing capabilities, organization management, and project coordination. It reports to a Director/Manager. This is a hybrid position based in Columbus, Ohio. Associates located near a Nationwide campus collaborate in the office two days per week; current Nationwide remote associates may be considered. The working environment is a normal office environment. Extended or nonstandard hours may be needed based on project workload, and travel is required as needed. FINRA Series 6 is required within 120 days of hire.

Requirements

Typically five or more years of related professional experience in marketing, insurance, or a related field; a master’s degree may substitute for a portion of the experience requirement as appropriate.
In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
Verbal and written communication skills to develop and review research studies, communicate findings and recommendations, develop and negotiate contracts or service agreements with internal contacts, manage market-planning projects, and manage relationships.
Ability to manage and prioritize projects.
Ability to work independently or in a team environment with supervision and guidance.
Ability to operate a personal computer and advanced business software.
FINRA Series 6 required within 120 days of hire; additional licensing may be required, and required licenses or registrations must be obtained within the business unit’s designated time period.
Ability to work extended and/or nonstandard hours based on project load and travel as required.

Nice To Haves

Graduate-level studies in marketing, business administration, or a related field are helpful.
Technical insurance designations such as CPCU, CLU, ChFC, or FLMI are a plus.
Marketing acumen and/or financial services knowledge.
Knowledge of core marketing competencies, including strategy development, use of insights and analytics, brand equity, and effective marketing communications.

Responsibilities

Contribute to the development and execution of marketing strategies and initiatives supporting Advisory and Specialized Annuity channel objectives.
Develop and manage sales and marketing content, ensuring materials are compliant, current, and aligned with audience needs.
Manage marketing projects and requests from intake through delivery, including compliance reviews, approvals, and stakeholder coordination.
Measure campaign performance and identify opportunities to optimize engagement, lead generation, and overall marketing effectiveness.
Partner with Sales, Product, Compliance, and other stakeholders to support shared priorities and cross-functional collaboration.
Identify opportunities to improve processes, reporting, and team efficiency.
Support execution of defined business and marketing strategies and plans for sustainable growth.
Use customer, market, and competitor insights and analytics to help identify audiences, forecast needs, and support data-based decisions.
Support brand management and consistent delivery of the On Your Side brand experience, accounting for company values and legal and compliance requirements.
Help develop and implement communications plans, create marketing communications, and test and evaluate marketing using market metrics.
Build marketing capability within the team and Marketing organization, and help other functions understand Marketing’s role in driving business.
Assist with project management, team goals, training and development, workflow, and organizational planning.
Lead project meetings, present project status, analyze project results, coordinate campaigns and marketing communications projects, maintain project information, monitor deadlines and checkpoints, report and measure progress, and track budgets, work plans, administration, and logistics.
Perform other duties as assigned.

Benefits

Medical, dental, and vision coverage
Life insurance
Short- and long-term disability coverage
Paid time off, with newly hired associates receiving a minimum of 18 days per full calendar year, prorated quarterly based on hire date
Nine paid holidays
Eight hours of Lifetime paid time off
Eight hours of Unity Day paid time off
401(k) with company match
Company-paid pension plan
Business casual attire