Specialist, Marketing Management
About The Position
If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. As a Specialist, you’ll help develop and execute integrated marketing strategies, coordinating day-to-day tactics across channels and working closely with internal teams and external partners to bring plans to market. We’ll count on you to manage timelines and deliverables, connect the dots across projects, and ensure marketing efforts are aligned, on-brand and driving business results. The Retirement Solutions Retention Marketing team collaborates closely with our business partners to grow and retain plan and participant assets. We are seeking a dynamic individual to join our team and work alongside our business partners to drive awareness and adoption of our full suite of product and digital experiences. In this role, you will develop and execute go-to-market strategies that drive awareness, consideration, and action for our Plan Sponsors in alignment with business goals. This position requires strong communication and organizational skills. Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.
Requirements
- Strong communication and organizational skills
- Series 6 required within 120 days of hire.
- Bachelor’s degree in marketing, business administration or related field preferred.
- Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
- Proven marketing development and project management experience.
- Passionate about marketing and delivering positive customer experiences.
- Ability to lead multiple projects and drive forward key deliverables.
- Ability to influence at all levels and work effectively across functions and geographies.
- Ability to use analytics to draw conclusions and make recommendations.
- Excellent communicator, highly organized, and able to build effective partnerships across functions.
Nice To Haves
- Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Responsibilities
- Lead plan sponsor and participant marketing across the Core Markets channel (Emerging/Institutional Markets)
- Coordinate marketing material reviews and updates to assets delivered to participants through the TRAC platform
- Collaborate with the Plan Sponsor Marketing lead Gov’t Markets on content for distribution to Core Markets Plan S p onsors
- Support needs of the business to drive plan and participant adoption of new capabilities (Dynamic Default, Income America, ProAccount ) as well as asset driving actions (increase contributions, digital engagement, etc )
- Partner with marketing and sale s teams on firm, plan sponsor, and participant campaigns that drive profitable growth and retention
- Partner with sales, product, and operations teams to align on messaging, launch timelines, and sponsor and participant communications facing communications.
- Manage communication plans, deliverables, and project workflows so campaigns are accurate , on time, and well coordinated .
- Collaborate across teams to gather input, connect dependencies, and ensure consistent, high quality execution of sponsor campaigns.
- Use analytics tools (such as Google Analytics and Tableau) to monitor performance, identify trends, and recommend improvements.
- Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
- Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
- Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
- Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
- Collaborates on and assists with creative development and provides feedback on look and feel.
- Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
- Monitors timelines to ensure programs are on strategy and on schedule.
- Informs leader of any discrepancies.
Benefits
- medical/dental/vision
- life insurance
- short and long term disability coverage
- paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
- nine paid holidays
- 8 hours of Lifetime paid time off
- 8 hours of Unity Day paid time off
- 401(k) with company match
- company-paid pension plan
- business casual attire
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
