Consultant, Marketing Management

Nationwide•Columbus, OH

5d•$97,000 - $180,000•Hybrid

About The Position

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. If you are passionate about building brands that lead the market through bold ideas, differentiated offerings, and memorable experiences, this role is for you. As Consultant Offerings and Insights, you will be a senior leader within the Marketing organization accountable for translating our brand strategy into new, growth-driving customer experiences, products, and go-to-market platforms. You will combine deep brand-building expertise with consumer insight, design thinking, and test-and-learn rigor to create breakthrough propositions that strengthen brand equity and fuel profitable growth across Personal Lines and other priority businesses. You will partner closely with Product, Distribution, Digital, Analytics, and CX to identify meaningful customer “jobs to be done”, design and validate new concepts, and scale winning ideas across channels and segments. Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Requirements

Typically 10+ years of progressive experience in brand management, product management, innovation, or customer experience in well-branded national or global organizations.
Proven track record leading brand-led innovation from insight to launch (e.g., new products, services, experiences, or platforms) with measurable business impact.
Demonstrated success leading cross-functional teams and managing external agencies/consultancies.
Experience building and running test-and-learn / experimentation programs (e.g., pilots, A/B tests, MVPs) and converting insights into scale initiatives.
Bachelor’s degree in marketing, business administration or related field preferred.
Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
Knowledge of project leadership concepts and methodologies.
Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships.
Ability to lead and prioritize projects.
Ability to function independently or in a team environment with limited supervision.
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Nice To Haves

Experience in insurance, financial services, or other highly regulated industries preferred; adjacent CPG, tech, or service experience a plus.
Master’s degree is a plus.
Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Lead brand-led innovation strategy Define the multi-year brand innovation agenda that ladders to enterprise and business-unit strategies. Identify growth spaces, customer “jobs”, and emergent trends (e.g., telematics, predict-and-prevent, digital assets) that our brand is uniquely positioned to win. Translate brand positioning into clear innovation territories, value propositions, and experience principles.
Discover and design new propositions Partner with Insights and Analytics to uncover deep consumer, agent, and partner insights; synthesize into opportunity platforms and testable hypotheses. Lead cross-functional teams through design thinking / innovation sprints to generate, prioritize, and refine concepts (products, services, experiences, communication platforms). Ensure all concepts are on-brand, distinctive, and anchored in clear consumer benefits (functional and emotional).
Test, learn, and scale Build and oversee a TLOS (Test, Learn, Optimize, Scale) approach for brand innovation pilots, including success metrics, measurement plans, and learning agendas. Design and run in-market experiments (A/B tests, pilots, MVPs) with Marketing, Digital, Product, and Distribution partners. Translate learnings into scalable playbooks, business cases, and rollout plans; partner with owners to implement.
Strengthen brand equity and experience Ensure that new offerings and experiences reinforce core brand equity (who we serve, what we stand for, how we show up). Collaborate with Protector Offerings Promotion team to develop integrated campaigns and experiences that bring innovations to life across paid, earned, and owned channels. Champion brand consistency in visual identity, tone, and experience while encouraging thoughtful experimentation.
Drive cross-functional partnership and governance Co-create roadmaps with Product, Distribution, Claims, and Technology to bring brand innovations from idea to implementation. Establish clear governance for innovation funnel management (intake, prioritization, funding, stage gates, and portfolio reporting). Regularly present strategies, concepts, and results to senior executives; secure alignment and resources.
Measure impact and manage portfolio Define and track KPIs for innovation initiatives (brand health, NPS/experience metrics, new business, retention, cross-sell, digital engagement, etc.). Maintain an integrated innovation portfolio view, balancing near-term impact (optimization, quick wins) with longer-term bets. Partner with Finance to build robust business cases and track realized value vs. plan.
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire