Specialist, Marketing Communications

Caleres • Clayton, MO

5d • Onsite

About The Position

Join our dynamic and thriving footwear company as a Specialist, Marketing Communications in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Requirements

• Bachelor’s Degree required – marketing, communications, digital media preferred
• 3-5 years of experience in digital, retail, wholesale marketing experience or related field
• Proven organizational skills
• Experience with partnering with 3rd party agencies to drive performance
• Excellent verbal communication and presentation experience
• Ability to prioritize tasks, for individual work and team work.
• Strong partnering, problem solving, analytical skills and multi-tasking skills, including ability to leverage appropriate AI tools to increase efficiency
• Microsoft Office Products

Nice To Haves

• Experience with Experian, Salesforce or other email & CRM service providers a plus
• Experience with Attentive, Adobe Analytics or other SMS & Analytics platforms a plus

Responsibilities

• Support the planning, execution, optimization of email & SMS marketing campaigns that drive brand awareness, engagement, & revenue.
• Partner with Marketing, Creative, eCommerce, Paid Media and Merchandising teams to develop campaign briefs and marketing initiatives.
• Coordinate product samples for marketing campaigns, photoshoots, and distribute assets to partners post-photoshoot.
• Review and proofread email, SMS & paid media campaigns to ensure content, design, and messaging meet brand standards.
• Monitor campaign results and identify opportunities for improvement.
• Seasonal campaign sample planning, coordinating retailer marketing initiatives (stores & digital), paid media content planning, packaging updates, partnership collaborations, etc.

Benefits

• 30% Associate Discount across Famous Footwear and Caleres brands
• Health benefits and PTO
• Access to earnings before payday
• Free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code
• Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level