Specialist, IS Marketing Coordinator

Ford Motor CompanyDearborn, MI
$74,300 - $166,200

About The Position

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. In this position... This role is a Marketing Coordinator supporting Ford's Integrated Services (software subscriptions/digital ecosystem) business, responsible for content creation, creative asset management, and cross-functional coordination across Marketing, Product, CRM, Legal, and agency partners. The position focuses on driving campaign execution and feature launches—handling everything from AI-assisted copywriting and content audits to approvals routing and operational support for promotional offers. We are a small, highly collaborative team responsible for managing end-to-end campaign execution. This includes creating customer-facing content, managing creative assets, supporting feature rollouts, and coordinating cross-functional initiatives across Marketing, Product, CRM, Legal, and agency partners. We’re seeking a versatile marketer to jump in and help drive our projects forward. This role is ideal for someone who is equally comfortable writing copy, coordinating creative reviews, managing timelines, and keeping our cross-functional initiatives on-track.

Requirements

  • Versatile marketer

Responsibilities

  • Content creation
  • Creative asset management
  • Cross-functional coordination across Marketing, Product, CRM, Legal, and agency partners
  • Driving campaign execution and feature launches
  • AI-assisted copywriting and content audits
  • Approvals routing
  • Operational support for promotional offers
  • Managing end-to-end campaign execution
  • Creating customer-facing content
  • Managing creative assets
  • Supporting feature rollouts
  • Coordinating cross-functional initiatives
  • Writing copy
  • Coordinating creative reviews
  • Managing timelines
  • Keeping cross-functional initiatives on-track
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