Specialist, Growth Marketing - Online Grocery - 18 Month Contract

Loblaw Companies Limited•Toronto, ON

3d•CA$60,000 - CA$82,500•Onsite

About The Position

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact on the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. This is a 18 Month contract opportunity. We are building Canada’s #1 online grocery service, allowing customers to shop in more ways and receive their groceries when, where and how they want. This journey will be transformational not just for us, but all Canadians. We need big ideas, bigger enthusiasm, and lots of diverse skills to come together and make this a reality. You will be a foundational part of that. The Marketing & Growth team for the PC Express business at Loblaw Digital is a team that puts the customer at the center of everything we do, and as the Growth Marketing Specialist, you will own customer lifecycle growth strategies across the customer journey with a focus on customer engagement, retention, loyalty, and long-term customer value. Reporting to the Senior Marketing Specialist, you will leverage customer insights, analytics, segmentation, and experimentation to identify growth opportunities and deliver measurable business impacts. You will partner closely with CRM, Loyalty, Analytics, Product, and Marketing Operations teams to develop and optimize lifecycle programs while ensuring a seamless customer experience across channels. This role will partner with other internal groups on campaign implementation, requiring a mix of strategy and execution. As a part of the Marketing & Growth team, you will also be involved with supporting other initiatives, including acquisition and other growth programs.

Requirements

3+ years of experience in Growth Marketing, CRM, Lifecycle Marketing, Retention Marketing, or a related discipline.
Experience developing customer lifecycle strategies and segmentation across Acquisition, CRM, Loyalty, and Retention.
Understanding of digital marketing and eCommerce principles and best practices.
Proven experience using data and analytics to drive marketing decisions and business outcomes.
Experience working with CRM and marketing automation platforms such as MoEngage, Salesforce Marketing Cloud, Braze, Adobe Campaign or similar.
Growth mindset – you know there’s always a better way to do things and are willing to disrupt yourself or the status quo, customer obsessed with an entrepreneurial spirit
Strong attention to detail, highly organized, able to prioritize multiple projects while working effectively and independently in a fast-paced environment
Experience developing testing strategies, experimentation frameworks, and performance measurement plans.
Strong stakeholder management and communication skills, with the ability to influence cross-functional partners.
Comfortable using and learning a variety of marketing technology tools for deployment and analytics.

Responsibilities

Own and evolve lifecycle marketing strategies across key customer journeys, including onboarding, activation, engagement, retention, reactivation, and loyalty.
Work with the Senior Marketing Specialist to develop growth, product, and lifecycle marketing strategies that drive customer acquisition, retention, engagement, and lifetime value.
Identify growth opportunities through customer behavior analysis, segmentation, and lifecycle performance insights.
Develop testing roadmaps and experimentation frameworks to continuously improve customer engagement, retention, and conversion performance.
Partner with Marketing Automation and CRM teams to bring lifecycle campaigns to market and ensure communications are deployed accurately and efficiently.
Support the development and execution of email, push and other customer communication programs.
Brief creative and media teams and manage feedback and approval processes with stakeholders.
Collaborate cross-functionally with teams across the organization such as Analytics, Creative, Digital Product, Operations, Merchandising, and other Marketing teams to align marketing initiatives with overall business objectives.
Leverage analytics teams across the business, utilize data to understand business performance, as well as support the implementation of campaigns leveraging data.
Identify performance gaps and formulate targeted campaigns and offer strategies to address deltas effectively.
Analyze customer trends, campaigns, and business performance data to generate actionable recommendations.