Specialist Global Communications

MSD•Rahway, NJ

23h•Hybrid

About The Position

The Communications Specialist supports global communications and branding for the company’s Animal Health division as part of the Global Animal Health Communications team. The role contributes to earned and owned media efforts that strengthen the division’s market presence, advance its global brand story, and support business growth. The position manages the division’s owned-media editorial calendar and creates content such as articles, videos, and infographics. It maintains and publishes content through the web content management system, ensuring appropriate image use and links, as well as optimized tagging and messaging for search and generative engines. The specialist also supports media relations through industry and coverage monitoring, reporting, story development, campaign content, media pitching, and media-list management. The role helps coordinate programs and campaigns across internal communications, external communications, and social media, and creates performance reports for owned and earned media activities. The position is hybrid and based primarily in Rahway, New Jersey.

Requirements

Bachelor’s degree in communications, public relations, marketing, or a related field.
2–5 years of experience in public relations, communications, marketing, or a related field.
Knowledge and understanding of communications practices, tools, and techniques.
Proficiency in web analytics, including reporting and platform use such as Google Analytics, as well as SEO and GEO.
Proficiency with media-monitoring platforms, web content management systems, and AI tools and agents.
Strong interpersonal and organizational skills and the ability to collaborate with a positive, proactive attitude.
Strong writing, editing, and storytelling skills, with creative thinking ability.
Ability to translate complex topics into clear, engaging, user-friendly language.
Comfort working in matrixed environments and managing multiple priorities.
Strong organization and attention to detail.

Nice To Haves

Experience in a pharmaceutical, healthcare, or science-based industry.
Experience designing slides or creating simple visual communication assets.

Responsibilities

Manage the Animal Health division’s owned-media editorial calendar.
Produce owned-media content, including articles, videos, and infographics.
Use the web content management system to publish and maintain content, ensuring proper image use and linking and optimized tagging and messaging for search and generative engines.
Build and execute regular media monitoring and reporting on actionable animal-health industry news and trends, and the division’s media coverage.
Support external public relations and earned-media campaigns, including story development, content creation, and project management.
Identify potential media stories and pitching opportunities.
Build and manage media lists for earned-media campaigns.
Help coordinate and manage communications programs and campaigns across internal communications, external communications, and social media.
Create regular performance reports for owned- and earned-media activities, highlighting successes and identifying opportunities for continued growth and impact.