Specialist, Field Marketing

Red Bull•Philadelphia, PA

1d•Onsite

About The Position

Reporting to the Field Marketing Manager, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull the leading brand in their region. The FMS represents Red Bull in the local market in the most relevant way, aligned with global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks within specific communities and environments, including key local creators. They provide input to develop and execute innovative marketing initiatives that address local needs and characteristics across the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications, while leveraging both On-Premise and Off-Premise channels. The Field Marketing Specialist works primarily in the field, managing a local team of Student Marketeers, and brings the World of Red Bull to life on campus and in the market, reaching new consumers at the point of entry to the brand.

Requirements

2+ years of marketing experience.
Experience leading teams and managing people.
A strategic thinker who takes initiative, assumes ownership, and gets things done.
A natural connector with excellent communication and networking skills, able to open doors and generate excitement around ideas.
Possesses a strong “can-do” attitude, strives for excellence, and pays close attention to detail in every project.
Demonstrated leadership and motivational skills, with the ability to foster a collaborative team environment.
Strong analytical, planning, budgeting, and project management skills.
A creative thinker with a proven record of implementing new ideas and evaluating their outcomes.
Holds a bachelor’s degree or has equivalent professional experience.
Fluent in English; additional language skills are an advantage.
Excellent communication skills, including presentation and training abilities.
Holds a valid U.S. driver’s license.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Nice To Haves

additional language skills are an advantage

Responsibilities

Set clear goals with the Consumer Collecting Manager (CCM) and the Field Marketing Manager (FMM) to drive product trial, engage new users, and expand the consumer base both on and off campus in your region.
Clearly communicate expectations and guidelines to Student Marketeers so they can effectively plan and execute trial-driving activities in the market and within student life during key moments and consumption occasions.
Ensure there is a strong sales support program in place to drive distribution, excite trade partners, and improve in-store visibility in and around universities.
Work with your team to develop exciting and relevant university initiatives that build brand awareness and strengthen brand affinity among students.
Use program tools and reporting features to manage an effective, data-driven program focused on the right student segments, track performance, and identify opportunities to reach new consumers and improve program effectiveness.
Coach and empower each team member in the planning process to ensure a constant flow of fresh mission ideas that help grow the user base.
Manage sampling requests both internally and externally, ensuring they align with broader business priorities.
Ensure effective consumer interactions that drive positive trial, addressing and overcoming barriers and negative perceptions where necessary.
Source and hire Student Marketeers whose skills, attitudes, and personal brand align fully with the company’s standards and business priorities.
Implement and maintain national recruitment, onboarding, and training modules to ensure consistency.
Train and lead Student Marketeers using an empowerment-based approach so they take ownership of their targets, contribute to business impact, and create development pipeline opportunities for top performers.
Lead a strong Team Leader program.
Create and support key events, experiences, and marketing opportunities that align with Red Bull’s brand values and are relevant to local consumers—both in the wider market and on campus—with a strong emphasis on participation.
Help deliver a program that has the right balance of third‑party event partnerships within the most relevant sports and cultural scenes, both on and off campus.
Identify local and collegiate opinion leaders in scenes relevant to Red Bull, and work with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.
Play a key role in the flawless execution of national and global events and projects.
Integrate indirect sampling initiatives into the plan to extend reach in hard‑to‑access occasions and create unexpected moments of surprise for consumers.
Activate national pillars, flagship events, and global brand projects in and around universities, ensuring they support the core program objectives.
Work closely with the FMM to develop, take ownership of, and implement new locally relevant ideas that complement the activation of global and national initiatives.
Involve the Consumer Collecting team in generating field ideas and leverage their personal university lifestyles to identify technology-, digital-, and social media–driven consumer trends at an early stage.
Lead the creative process with Student Marketers to ensure a constant flow of new ideas that build loyalty within the student audience (for example, through focus groups).
Develop a thorough understanding of the consumer landscape and determine how to approach and reach a wide variety of consumers in different consumption occasions and in relevant ways through both direct and indirect sampling.
Act as a role model and consistently demonstrate Red Bull’s values, using a motivating and inspiring tone of voice.
Ensure that the appropriate programs are set up in the right locations to reach your target audience.
Be flexible with resources so that we are always “fishing where the fish are.”
Increase the efficiency of our programs by using the available tools to set us up for success.
Support the local logistics system by ensuring that the right tools, warehousing, and management are in place to meet local needs, achieve a premium appearance, and maintain effective tool management.
Support the national operations team in managing product stock with discipline.
Carry out regular maintenance and management of program tools, the Mini fleet, and other branded items, ensuring they are always presented in a premium manner.