Specialist, Digital Operations & Display (Programmatic)

Canadian Tire Corporation • Toronto, ON

19h • Hybrid

About The Position

This role focuses on managing the end-to-end trafficking and execution of programmatic display and video campaigns. The Specialist will be responsible for building and quality assurance (QA) of campaign setups, including insertion orders, line items, creatives, audiences, brand safety, viewability, frequency caps, and conversion tracking. Daily campaign monitoring to ensure accurate delivery, pacing, and performance against Key Performance Indicators (KPIs) is crucial. The role involves identifying and troubleshooting delivery, pacing, creative, or tracking issues, escalating when necessary, and implementing timely fixes. Execution of in-flight optimizations such as bid adjustments, budget reallocations, audience refinements, inventory/source optimization, and frequency tuning to improve performance is expected. Ensuring proper tagging and tracking implementation, including floodlights, conversion pixels, and verification integrations (IAS, DoubleVerify, etc.), is a key responsibility. The Specialist will partner with internal teams (Strategy, Analytics, Creative) and external vendors to ensure timely campaign launches aligned with the plan. Maintaining campaign documentation, including media plans, trafficking sheets, naming conventions, blocking lists, creative matrices, and QA checklists, is also part of the role. Additionally, the Specialist will support reporting and insights generation by pulling data from DSPs and analytics platforms and highlighting key performance trends. Contribution to testing roadmaps for audiences, inventory, creative, and frequency strategies, and documenting learnings are expected. Ensuring adherence to best practices in brand safety, data privacy, and platform governance, as well as supporting billing reconciliation, discrepancy investigations, and media delivery validation, are also key aspects of this position.

Requirements

• 2+ years of hands-on experience in programmatic or paid media execution (trafficking or campaign management)
• Working knowledge of DV360, Google Ads, and Amazon DSP (campaign setup, optimization levers, reporting)
• Strong understanding of programmatic fundamentals: RTB, audiences (1P/3P), deal types (PMP, PG), inventory types, and bidding strategies
• Solid grasp of digital KPIs and measurement (CTR, CPM, CPA, ROAS, viewability, reach/frequency, attribution)
• Experience with tracking and tagging (Floodlights, pixels, UTM parameters, conversion tracking)
• Familiarity with verification and brand safety tools (e.g., IAS, DoubleVerify, MOAT)
• Working knowledge of Google Analytics or similar analytics platforms
• Exposure to data management concepts (audience segmentation, lookalikes, 1P data activation)
• Strong attention to detail with a focus on QA, accuracy, and process rigor
• Ability to prioritize and manage multiple campaigns in a fast-paced environment
• Strong problem-solving and analytical skills with a proactive approach to optimization
• Effective communicator with cross-functional collaboration skills
• Proficiency in Excel/Google Sheets (pivot tables, basic formulas)

Nice To Haves

• Experience with other DSPs (StackAdapt, The Trade Desk, etc.)
• Familiarity with retail media and Amazon ecosystem (AMC, retail audiences, conversion signals)
• Basic understanding of attribution models and incrementality testing
• Experience working with creative formats (HTML5, video, native) and troubleshooting assets

Responsibilities

• Manage end-to-end trafficking and execution of programmatic display and video campaigns across DSPs including DV360, Google Ads, and Amazon DSP
• Build and QA campaign setups: insertion orders, line items, creatives, audiences, brand safety, viewability, frequency caps, and conversion tracking (Floodlight/Pixels)
• Own daily campaign monitoring, ensuring accurate delivery, pacing, and performance against KPIs
• Identify and troubleshoot delivery, pacing, creative, or tracking issues, escalating when necessary and implementing fixes in a timely manner
• Execute in-flight optimizations (bid adjustments, budget reallocations, audience refinements, inventory/source optimization, frequency tuning) to improve performance
• Ensure proper tagging and tracking implementation, including floodlights, conversion pixels, and verification integrations (IAS, DoubleVerify, etc.)
• Partner with internal teams (Strategy, Analytics, Creative) and external vendors to ensure campaigns are launched on time and aligned to plan
• Maintain campaign documentation (media plans, trafficking sheets, naming conventions, blocking lists, creative matrices, QA checklists)
• Support reporting and insights generation, pulling data from DSPs and analytics platforms and highlighting key performance trends
• Contribute to testing roadmaps (audiences, inventory, creative, frequency strategies) and document learnings
• Ensure adherence to best practices in brand safety, data privacy, and platform governance
• Support billing reconciliation, discrepancy investigations, and media delivery validation

Benefits

• competitive salaries and wages
• store discounts
• supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• retirement and savings programs for eligible employees
• mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
• total well-being, and mental health tools and resources for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed