Sr. Specialist, Digital Online Reviews & Customer Engagement

AT&T•Dallas, TX

6d•Onsite

About The Position

This role is for an empowered individual contributor professional to lead AT&T’s online product ratings and reviews, ensuring timely, empathetic responses that strengthen customer trust and brand reputation. This role also drives insights from feedback to improve digital experience across AT&T’s product ecosystem. Ideal candidate is a highly collaborative customer advocate who excels in critical thinking and data-driven decision-making. The ability to build relationships, drive change, and communicate effectively will be essential as it will require public engagements through multiple Digital platforms. The individual will serve as the primary point of contact and partner with multiple stakeholders to provide official solutions to complex customer issues, resolving them promptly and effectively. Mobility, Broadband, and Wireline product knowledge is required for this role.

Requirements

Mobility, Broadband, and Wireline product knowledge is required for this role.
2+ years of related experience.
Bachelor's degree (BS/BA) desired.

Nice To Haves

Certification is required in some areas.

Responsibilities

Monitor and respond to high volumes of online customer ratings and reviews submitted post-purchase across AT&T digital channels.
Craft timely, professional, and empathetic written responses to customer feedback, questions, and concerns using the designated web portal.
View, edit, and post responses directly within the web portal, ensuring accuracy and consistency.
Identify and escalate urgent or high-impact issues to the Digital Customer Growth team and relevant stakeholders.
Collaborate with internal/external partners and communicate clearly to resolve complex customer issues.
Manage and answer visitor questions in product Q&A forums, ensuring accuracy and clarity in responses.
Collaborate with Product Managers and other subject matter experts to resolve product or shopping process inquiries.
Develop and maintain efficient workflows for tracking, prioritizing, and resolving reviews and questions.
Coordinate with cross-functional teams (Digital, Product, Marketing, Operations) to address recurring issues and improve customer experience.
Report on response rates, escalation volumes, common customer issues/themes, and customer sentiment.
Provide actionable insights and recommendations to drive improvements in customer satisfaction and product offerings.
Conduct trend analysis to identify recurring pain points or emerging themes in customer sentiment and share insights with Product, Digital, and CX teams to drive improvements.
Track and benchmark AT&T’s online reputation metrics across competitors, highlighting opportunities for differentiation and growth.
Develop and implement strategies to enhance AT&T’s online reputation, foster brand love, and turn customer feedback into opportunities for advocacy.
Ensure all public responses are aligned with AT&T’s brand voice and values.
Resolve escalated customer complaints in real-time across all hours of operation by employing advanced problem-solving skills, sensitivity, and effective support protocols to ensure high levels of customer satisfaction and retention, even in tense situations with unsatisfied customers.
Resolve escalated issues with professionalism, calm demeanor, and effective problem-solving skills.
Collaborate with internal/external entities and communicate clearly to resolve complex customer issues.
Document interactions accurately and provide actionable feedback to improve processes and customer satisfaction.
Train frontline agents and assist with real-time troubleshooting and system/application support.
Apply corporate initiatives tactically, manage schedule adherence, and oversee escalation lifecycle end-to-end.
Social Media strategy development and trend monitoring.
Work closely with other departments such as marketing, PR, and customer service to ensure a cohesive brand experience.