Digital Engagement Specialist - Americas

Seco Tools • Detroit, MI

1d • Remote

About The Position

Seco is a global leader in metal cutting solutions, providing advanced technologies and support to manufacturers for over 80 years. With a presence in over 75 countries and approximately 4000 employees, Seco is committed to maximizing customer productivity and profitability. The Digital Engagement Specialist - Americas will be an integral part of the Regional team, focusing on increasing customer engagement and adoption of digital solutions, and promoting eCommerce platforms. This role is crucial for driving eCommerce growth by identifying optimal solutions for existing customers and developing strategies to attract and manage new customers digitally. The specialist will collaborate closely with local sales, customer service, sales operations, and marketing teams, as well as interact with global IT & OI. They will serve as the business expert in digital solutions project teams, representing the voice of both internal and external users, and will be responsible for driving digital offerings from a sales and marketing perspective with a focus on growth and potential.

Requirements

• Proven experience in customer engagement or eCommerce
• Strong understanding of Seco digital tools and platforms
• Excellent communication and content creation skills
• Proficient knowledge of IT terminology and interfaces
• Ability to work collaboratively in a team environment
• Ability and willingness to develop and exploit strong and productive relationships both inside and outside the organization
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Ability to think creatively and foster innovation and continuous improvement
• Willingness to embrace cultural differences, diversity and ability to utilize expertise
• Be an avid listener, identify core requirements and prioritize
• Excellent communication skills, both verbal and written English.
• University degree or equivalent with industry experience > 5 years in digital engagement, eCommerce, or a related field.
• Highly proficient in the Microsoft Office 365, using digital tools and platforms (CRM systems, analytics tools).

Nice To Haves

• Knowledge of additional languages is highly appreciated.
• Experience in working with digital tools and platforms like MyPages & B2B environment will be added advantage.

Responsibilities

• Develop and implement strategies to increase internal and external customers’ adoption and usage of Seco digital solutions.
• Monitor and analyze digital engagement metrics to measure the effectiveness of our solutions and identify areas for improvement.
• Communicate any updates, changes or new solutions to internal and external users via any necessary channels (Microsoft teams, email campaigns, newsletter etc…)
• Develop and protect relationships at customers and work hand-in-hand with the local sales people to identify and meet customers’ requirements.
• Collect and analyze customer feedback to understand their needs and preferences and report this information to enhance digital solutions with the global Digital Sales Team.
• Driving new business revenue with working with B2B channels & drive continues improvement to improve the new sales revenue.
• Analyze complete business plans & collaborate with various B2B platforms to onboard the new strategies in the region.
• Continuous feedback with internal team to for continuous improvements in the B2B channels.
• Establish themselves as the first point of contact for the local user community for all digital solutions and eCommerce and be the liaison between the user community and our global IT team.
• Provide training and support to customers to help them effectively use our digital solutions (face to face or virtual meetings, Webinars etc…) and create training material when needed (step by step guides, tutorial videos etc…)
• Coordinate activity with IT teams to quickly address any issues or bugs with our digital solutions.
• Stay up-to-date with industry trends and best practices in digital engagement and eCommerce and establish e-commerce benchmarking

Benefits

• Opportunities for professional and personal development
• A culture rooted in our values: Winning Together, Curiosity, Responsibility and Customer Focus
• Supportive colleagues and a workplace that values diversity, inclusion and different perspectives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees