Specialist, Customer Information Managment

Nationwide•Columbus, OH

1d•$88,000 - $164,000•Remote

About The Position

Nationwide is a Fortune 100 company with nearly $70 billion in annual sales, focused on driving strategy forward through innovative product development and advancing strategic partnerships to protect customers. The company emphasizes that "on your side" goes beyond words, with customers at the center of everything they do. They are seeking associates passionate about delivering extraordinary care. This specific role is within the Customer Experience Center of Excellence and is a Customer Data Targeting Lead position, focused on using data to shape customer experiences and bridge the gap between business and technology. The role involves partnering with business, marketing, and technical teams to translate customer data and insights into actions that drive awareness, engagement, and retention.

Requirements

A strategic mindset with the ability to connect data capabilities to business outcomes.
Experience gathering and translating business requirements into technical solutions.
Comfort working in ambiguity and adapting to evolving priorities.
A passion for learning and a drive for continuous improvement.
Typically 3 or more years related experience with SAS, SPSS and other statistical software.
Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
Advanced knowledge of PC based spreadsheet, business intelligence and database warehousing applications.
Proven excellence in problem solving, analytical, research and quantitative analysis skills, and analytical working techniques including: regression, decision trees, multivariate analysis, etc.
Verbal and written communication skills for interaction with client, work teams, vendors and associates.
Proficiency in developing ad hoc queries using SQL.
Regularly and consistently demonstrates the Nationwide Values and Guiding Behaviors.

Nice To Haves

Experience with SQL and tools like Teradata or Databricks highly preferred
Familiarity with data visualization and storytelling tools.
Experience with customer data platforms is a plus.
Undergraduate studies with post graduate studies preferred.

Responsibilities

Design and deliver data that powers personalized customer communications across channels (email, text, digital, direct mail)
Streamline and standardize how audience data flows across systems to improve efficiency and impact
Collaborate cross-functionally with marketing, analytics, and technology teams to ensure seamless execution and alignment.
Champion customer-centricity, ensuring all audience data solutions are designed with the customer in mind
Drive continuous improvement by identifying and implementing enhancements to data tools, processes, and governance.
Responsible for managing workstreams of projects designed to deliver analytic and operational capabilities and solutions.
Assists with the development of business processes and system functional, non-functional and information requirements
Responsible for providing input to business decisions for the project.
Assists with the coordination of the Business Subject Matter Experts (SMEs)
Documents stakeholder needs and business objectives, expectations and assumptions aligned with workstream/project/capability
Helps facilitate business implementation planning sessions
Facilitates post implementation checkpoint with business units to ensure best in class solutions are implemented
Ensures appropriate communication/training/reporting is documented
Performs other duties as assigned.