Specialist, Consumer Paid Media - Retail Media Networks

PayPal • San Jose, CA

21d • $72,500 - $113,850 • Hybrid

About The Position

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. As a Paid Media Marketing Senior Specialist – Retail Media Networks, you will have a significant impact on PayPal’s ability to share our core mission to consumers. Marketing Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values-driven environment, and a track record of successfully building, launching, and managing effective marketing campaigns. This person will be pivotal in operationalizing our rapidly growing retail media networks strategy to achieve brand and performance growth. They will also partner closely with our Partnerships, PayPal Ads, and Commercial Sales teams to develop a retail media strategy in the context of wider Partner, Ads, and Commercial Sales goals. This position requires a dynamic individual capable of collaborating with Analytics, Brand, Legal, MarTech, and media agency teams. Our ideal candidate is highly data-driven, influential, organized, and accountable.

Requirements

• 1+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Nice To Haves

• 4+ years experience in digital marketing; experience in Retail Media Networks, Programmatic Display preferred
• 2+ years experience in working cross-functionally with Analytics/MarTech teams
• 2+ years experience working cross functionally with Creative teams, including writing briefs, providing creative feedback, and proper creative handoff processing between Creative, Media, and Partner teams
• Proven ability to develop and implement effective paid media strategies aligned with core business objectives
• Strong organizational and project management skills when being across multiple workstreams and ability to use these tools to manage and communicate effectively to stakeholders and leaders
• Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
• Ability to identify priorities and self-manage workflows
• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
• Experience in managing an agency team, including planning, prioritization, and guidance
• Strong track record of working with external vendors and internal partners, e.g. media and creative agencies
• Comfortable with communicating and pitching growth opportunities to leadership and stakeholders
• Thrives in a fast-paced environment
• Strong proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
• Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
• Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
• Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First

Responsibilities

• Analyze performance data to support decision-making and campaign optimization.
• Support and may lead projects of limited scope impacting performance marketing functions or sub-functions
• Assist in the execution of data-driven marketing strategies to achieve measurable results.'
• Receive regular and general instruction and guidance from more experienced colleagues on performance marketing objectives and tasks
• Engage and collaborate with team members to contribute to marketing solutions and efficiencies.

Benefits

• This role is also eligible for a range of benefits which may include, medical, dental, vision, life and disability insurance, parental and family leave, 401(k) savings plan, paid time off, and other benefits.
• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
• We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees