Paid Media Specialist
About The Position
Entravision is expanding our digital services team and hiring a Paid Media Specialist to support businesses nationwide. This role is responsible for the execution, optimization, and performance management of paid digital campaigns across multiple platforms. The Paid Media Specialist plays a critical role in driving measurable results for clients through disciplined campaign management, data-driven optimization, and platform expertise. This role works closely with account management, creative, and content teams to ensure campaigns are launched correctly and continuously improved. This role is ideal for digital marketers who are analytical, detail-oriented, and motivated by performance outcomes.
Requirements
- Understanding of paid media platforms and campaign structure
- Strong analytical and problem-solving skills
- Ability to interpret performance data and make optimization decisions
- Strong time management and organizational skills
- Ability to manage multiple accounts and deadlines
- Comfortable working in a collaborative team environment
Nice To Haves
- Paid media or digital advertising experience
- Agency or in-house digital marketing experience
- Experience managing performance-driven campaigns
- Familiarity with multiple industries and verticals
- Experience working with analytics or ad platform reporting tools
Responsibilities
- Execute and manage paid media campaigns across platforms including: Google Search and Display Meta (Facebook and Instagram) TikTok YouTube OTT/CTV and audio platforms (as applicable)
- Set up campaigns including targeting, budgets, bidding, and tracking
- Monitor performance and optimize campaigns to improve efficiency and results
- Conduct A/B testing across creative, copy, and audiences
- Partner with content and design teams to align creative with performance goals
- Ensure campaigns are paced correctly and budgets are managed accurately
- Implement platform best practices and new features as they are released
- Document performance insights and optimization actions
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
