Paid Media Specialist

Wilshire Law Firm•Los Angeles, CA

8d•$70,000 - $90,000

About The Position

Paid Media Specialist Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients. You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity. The Opportunity We are seeking a Paid Media Specialist to execute and optimize high-intent acquisition campaigns across platforms such as Google and Microsoft Ads, including Search, Performance Max, YouTube, Display, and Bing. This role will focus on driving measurable lead growth and improving CPL and cost-per-case performance in a fast-moving, ROI-driven environment. You will work closely with performance leadership to structure campaigns, manage bidding strategies, troubleshoot tracking and attribution, and continuously test creative, targeting, and landing page improvements. This is a hands-on role for someone who understands auction dynamics, values clean data, and can operate with speed and precision.

Requirements

4–7+ years of hands-on Google Ads experience in a lead generation or high-intent acquisition environment.
Strong command of Search, Performance Max, YouTube, Display, and automated bidding strategies (tCPA, tROAS, value-based bidding).
Experience managing meaningful monthly budgets with clear ROI accountability.
Proficiency in GA4, Google Tag Manager, and troubleshooting attribution or tracking discrepancies.
Experience working in call-based or intake-driven environments where lead quality materially impacts revenue.
Ability to operate independently in a fast-paced, high-ownership environment.

Nice To Haves

Experience with advanced attribution models a plus.

Responsibilities

Build, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display with a focus on lead volume, lead quality, CPL, and cost-per-case performance.
Structure campaigns with disciplined account architecture, keyword strategy, audience layering, bidding logic, and negative management.
Execute structured testing roadmaps across ad copy, bidding strategies, landing pages, and targeting to drive measurable efficiency gains.
Monitor daily pacing, budget delivery, and performance volatility, proactively identifying and resolving inefficiencies.
Ensure accurate tracking and attribution across GA4, GTM, call tracking platforms, and CRM integrations.
Troubleshoot lead flow issues, pixel discrepancies, tagging errors, and routing problems in partnership with analytics and intake teams.
Analyze full-funnel performance from click → call → qualified → retained case and provide actionable optimization recommendations.
Collaborate with creative teams to guide messaging, offers, and asset requests based on performance data and search intent.
Deliver clear reporting on spend, leads, CPL, projections, and down-funnel insights to leadership.