Paid Media Specialist

Amaro Law Firm • Houston, TX

12d • Onsite

About The Position

Amaro Law Firm is a Houston-based personal injury firm representing clients across Texas. Founded in 2005, the firm has helped thousands of injured people, and is known for trial ready advocacy and a purpose driven service standard. The principal office is in Houston’s Heights, with additional Texas offices, and the team serves clients in both English and Spanish. What sets Amaro apart is a commitment to clear communication, measurable results, and client care. The team’s honors include recurring Super Lawyers Rising Stars and Top 40 Under 40 recognitions, reflecting a culture that prizes excellence and impact. We are hiring a Paid Media Specialist to own high stakes ad performance across Google Ads (including PPC and LSA), social media ads (like Meta), and complementary channels. You will report to the VP of Digital Marketing, partner closely with content, SEO, intake, and vendors, and bring clean reporting that leadership can act on. This is a full-time, onsite role. Hybrid flexibility available after 90 days for top performers who maintain strong communication and measurable results.

Requirements

• 3 to 5 years in performance media, ideally in legal or another service based, high competition category, with proven ownership of large budgets.
• Deep fluency in Google Ads and LSAs, strong grasp of analytics, attribution, and conversion tracking, and comfort with high pressure environments.
• Experience with social media advertising (such as Meta and Linked) in addition to Google Ads, and comfort testing AI/automation tools
• Experience partnering with sales teams (intake department), knowledge of working with sales funnels and/or ability to learn sales/intake workflows quickly.
• A proactive operator who thinks like an owner, communicates directly, and thrives with autonomy and accountability.

Nice To Haves

• Prior PI experience in Houston or other major DMAs and experience coordinating multiple vendors.

Responsibilities

• Plan, launch, and scale campaigns across Google Ads (Search, Display, YouTube), LSAs, Meta (Facebook/Instagram), LinkedIn, and Bing.
• Manage tens of thousands of dollars in monthly spend with precision, track every dollar, and drive down cost per signed case, not just cost per lead.
• Build airtight measurement, from click to signed case, using robust attribution and source of truth reporting.
• Audit current accounts in your first month, identify issues, propose fixes by day 60, then line up deployments and testing roadmaps by day 90 and beyond.
• Run disciplined keyword strategy for high value PI matters, including catastrophic injury and 18 wheeler cases, and adapt bids, match types, and negatives accordingly.
• Set up, monitor, and adjust bidding strategies, targeting, and pacing to optimize ROAS, CTR, CPL, CPA, and cost per case.
• Design and execute A/B tests across keywords, ads, assets, landing paths, and document learnings into playbooks.
• Collaborate with internal team members and cross-department, including our intake department, to diagnose gaps between lead volume and signed cases, and drive funnel fixes with clear owners and timelines.
• Partner with and hold vendors accountable when needed, stepping in when results lag, and keeping workstreams aligned with internal teams.
• Monitor campaigns daily through Google Ads Manager, Meta Business Suite, Google Analytics, and similar tools, with weekly and monthly reports delivered to leadership.
• Ensure all tracking mechanisms (pixels, tags, UTMs, conversion events) are correctly implemented, troubleshoot issues, and apply attribution models.
• Stay up to date on ad platform changes, maintain compliance with platform policies and state bar advertising rules
• Experiment with and apply AI-driven features such as Performance Max, Smart Bidding, predictive analytics, and dynamic ad formats to improve efficiency and outcomes.

Benefits

• Impact at scale - your decisions directly influence the firm’s ability to sign more high value cases and help more people.
• Ownership and growth - you will build, test, and scale programs with leadership support, clear goals, and room to advance as the team expands.
• Direct access to decision makers - ship fast, report cleanly, and see your recommendations implemented.
• Fast-Paced, High-Impact Work - This is not a generic agency role — you’ll be operating in the fast-paced, high-stakes world of personal injury law, where accountability and urgency directly impact client outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed