Paid Media Specialist

Waters Corporation•Milford, MA

About The Position

Reporting to the Director of Digital Marketing for Waters Division, this highly specialized and visible position within Waters Division will be responsible for planning, executing, and optimizing the paid media campaigns across multiple platforms to drive brand awareness, lead generation and revenue growth. The ideal candidate will actively manage campaigns, analyze data, and collaborate with cross functional teams to achieve the business objectives, and leverage expertise to drive audience engagement, expand brand awareness, and maximize digital revenue opportunities.

Requirements

Bachelors degree in marketing, Business, or related field required
4+ years hands on experience managing paid media campaigns
Proficiency in Google Ads, LinkedIn Ads, Google Shopping, Bing, Baudu, and other related platforms
Strong communication & organizational skills
Excellent presentation skills
Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems
Ability to travel domestically and internationally (up to 25%)

Responsibilities

Paid media campaign development & management
Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency
Accelerate Consumables digital adoption & revenue growth
Conduct keyword research, audience segmentation, & competitive analysis
Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaigns.
Work closely with demand gen and SMEs to create digital content utilizing best practices
Understanding of the current digital landscape, ecommerce trends and how they intersect with ongoing Waters customer needs
Implement A/B testing and conversion tracking for continuous improvement

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