Specialist, Community Fundraising

UJA Federation of Greater Toronto•Toronto, ON

2d•CA$65,000 - CA$75,000•Hybrid

About The Position

The Specialist, Community Fundraising executes and manages mass marketing and digital fundraising initiatives across the full donor lifecycle. Reporting to the Senior Manager, Community Fundraising, this role is responsible for managing and delivering integrated, multi-channel campaigns and donor journeys that drive participation, engagement, and fundraising outcomes across the mass (<$10K) portfolio. This role is accountable for ensuring campaigns and donor journeys are executed accurately efficiently, and in alignment with defined strategy and performance goals, supporting acquisition, conversion, retention, and stewardship efforts. The Specialist works closely with cross-functional teams to coordinate campaign deliverables, deploy communications, and support data and reporting processes that enable strong campaign performance.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
2–4+ years of experience in marketing, campaign coordination, fundraising, or digital marketing
Experience supporting multi-channel marketing campaigns, ideally in a nonprofit or fundraising environment
Familiarity with email marketing, CRM systems, marketing automation, and digital platforms (Salesforce an asset)
Strong organizational and project management skills with attention to detail
Strong communication and collaboration skills, with the ability to work across multiple teams
Analytical mindset with interest in campaign performance, reporting, and optimization

Nice To Haves

Salesforce an asset

Responsibilities

Executes and manages integrated campaigns developed and led by the Senior Manager, ensuring accurate and timely delivery across all channels, including email, direct mail, SMS, digital social and web.
Develops and maintains campaign timelines, workback schedules, and calendars to ensure projects are delivered on time
Manages campaign deliverables, approvals, and assets across internal teams and external partners
Ensures accurate and timely deployment of campaign communications and donor touchpoints
Executes digital fundraising campaigns, including email, paid media coordination, and web-based campaigns
Deploys donor journeys and nurture campaigns as defined by the Senior Manager, ensuring accurating implementation across lifecycle stages.
Ensures campaigns are implemented according to defined segmentation, targeting, and personalization strategies
Supports execution of online donor experiences, including campaign landing pages and donation flows
Executes audience segmentation and list selection based on direction from the Senior Manager and Data & Analytics teams
Supports delivery of campaigns that move supporters from initial engagement through conversion and repeat giving
Helps ensure communications are aligned to audience segments and campaign objectives
Executes campaign reporting by compiling results, tracking performance metrics, and preparing post-campaign summaries
Monitors campaign execution to ensure data accuracy, list integrity, and system alignment across platforms
Implements and tracks A/B testing across campaign elements, ensuring accurate execution and analysis.
Maintains campaign documentation, reporting files, and dashboards
Collaborates closely with Fundraising, Community Mobilization, Digital, Creative, Communications, and Data & Analytics teams
Manages coordination of campaign timelines, messaging, and deliverables across teams
Participates in campaign planning and coordination meetings to ensure execution readiness
Builds strong working relationships across departments to support integrated campaign delivery