Specialist, Brand Marketing - No Frills

Loblaw Companies Limited•Brampton, ON

14d•CA$60,000 - CA$82,500

About The Position

The Brand Marketing Specialist - No Frills provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager, this role requires strong project and stakeholder management skills to support cross-functional campaign teams through close analysis of insights and trends, and responsible for the details in campaign delivery to ensure seamless execution.

Requirements

2-3 years of experience
Balancing delivery for multiple projects in a fast-paced environment
Brand communications, creative & media strategy (traditional and digital media)
Knowledge of general marketing strategy and business principles
Developing insights from data & analytics
Strong Project management and stakeholder relations skills

Responsibilities

Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes
Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
Coordinates integrated marketing campaign deployment, inclusive of in-store marketing, mass, and direct communications, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, participating in post-mortem discussions, and documenting findings
Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/KPI dashboards; contributes to research, analysis and reporting to inform campaign activity
Ensure campaigns are delivered in full against the planned budget; responsible for submitting vendor invoices in a timely manner and overseeing campaigns through our project management tool