About The Position
As a BMC Specialist in our Alliances group, you will support the planning and execution of integrated marketing initiatives for EY’s Tier I alliances. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs. Working closely with alliance teams, service lines, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment. This job posting relates to an existing vacancy within our organization.
Requirements
- Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
- 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
- 5+ years of experience developing and executing in-person events.
- Strong stakeholder management skills; comfortable working with senior leaders
- Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
- Experience supporting integrated marketing campaigns across multiple channels
Nice To Haves
- B2B experience, specifically within the IT industry is an asset
- Professional services marketing experience is an asset
- Experience with Marketing Development Funds (MDF) is an asset
- Strong project management and organizational skills, with the ability to manage multiple priorities
- Well-rounded “marketing athlete” with strong execution, problem-solving and creative thinking skills
- Comfortable working with numbers, data and performance metrics
- Excellent written and verbal communication skills, with the ability to tailor messages for different audiences
- Ability to build collaborative relationships across teams and with senior stakeholders
- Detail-oriented, proactive and continuously looking for ways to improve how work gets done
- Thrives in a fast-paced, matrixed and evolving environment
- Strong project management skills with the ability to navigate competing projects with ease
- Knowledge of both traditional and non-traditional marketing channels
- Business development and growth mindset, with exceptional work ethic
- Experience working in a fast-paced, complex environment
- Strong organization and time management skills with the ability to prioritize
- Strong team player with the ability to work independently and remotely effectively
Responsibilities
- Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities
- Translate business and stakeholder goals into effective marketing activities that connect brand to demand
- Execute lower‑funnel, conversion‑focused marketing activities in close partnership with alliance and sales teams to support pipeline creation and opportunity progression.
- Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activations.
- Partner with sales and alliance stakeholders to align marketing activities to priority accounts, opportunities and revenue goals.
- Collaborate with global, national and local teams to activate EY campaigns and adapt them for alliance and market needs
- Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality delivery
- Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence
- Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiences
- Manage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reporting
- Analyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impact.
- Evaluate and support sponsorship opportunities that elevate EY’s brand and align to alliance objectives
- Partner with internal teams and external vendors to deliver high-quality, brand-aligned experiences
- Develop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assets
- Support the development of thought leadership, market-facing content and alliance storytelling
- Create PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slides
- Work closely with alliance teams, service line leaders, subject matter professionals and BMC colleagues
- Build strong, trusted working relationships to ensure marketing initiatives align with business goals and priorities
- Support senior stakeholders with clear communications, progress updates and performance insight
- Track and report on marketing performance, including campaign, event and sponsorship metrics
- Support budget tracking, spend management and Marketing Development Funds (MDF) processes where applicable
- Conduct basic analysis and market research to support marketing and sales efforts
- Contribute to ROI reporting and insights to inform future planning and optimization
Benefits
- $5,000 per year for mental health support benefits
- Wellbeing benefit of $1,200/year
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
