Specialist, Affiliate Partnerships

McAfee • San Jose, CA

5d

About The Position

Executes channel marketing activities and manages partner engagement by developing marketing collateral, coordinating product launch logistics, and tracking the effectiveness of partner campaigns. Maintains regular communication with channel contacts, collects feedback from partners, and prepares reports on campaign results for strategic evaluation. Updates partner portals, coordinates training sessions, and ensures all materials meet brand and compliance standards to support successful channel marketing initiatives.

Requirements

• Manage strategic affiliate publisher relationships across North America, EMEA, LATAM, and other assigned regions.
• Serve as the primary point of contact for key affiliate partners and networks.
• Build and execute growth strategies designed to expand revenue, customer acquisition, and market reach.
• Identify, evaluate, and onboard new affiliate partners and distribution opportunities.
• Lead business reviews and performance discussions with partners to drive continuous improvement.
• Manage partner investments, media placements, promotional opportunities, and incentive structures.
• Analyze affiliate performance and identify opportunities to improve conversion rates, bookings, and return on ad spend.
• Negotiate promotional placements, increased exposure, and strategic partnership opportunities.
• Monitor affiliate performance trends and proactively recommend optimization initiatives.
• Lead affiliate participation in seasonal campaigns, promotional events, and key business initiatives.
• Support the launch of new products, services, and promotions across affiliate channels.
• Partner with internal stakeholders to align pricing, offers, localization requirements, and go-to-market activities.
• Coordinate affiliate implementation of creative testing initiatives, including landing page, cart, and promotional offer tests.
• Serve as a regional lead for assigned affiliate markets.
• Support expansion and optimization efforts across global affiliate programs.
• Manage the TunnelBear affiliate program and identify opportunities to accelerate growth.
• Provide support for strategic initiatives and cross-functional business priorities as needed.

Responsibilities

• Manage strategic affiliate publisher relationships across North America, EMEA, LATAM, and other assigned regions.
• Serve as the primary point of contact for key affiliate partners and networks.
• Build and execute growth strategies designed to expand revenue, customer acquisition, and market reach.
• Identify, evaluate, and onboard new affiliate partners and distribution opportunities.
• Lead business reviews and performance discussions with partners to drive continuous improvement.
• Manage partner investments, media placements, promotional opportunities, and incentive structures.
• Analyze affiliate performance and identify opportunities to improve conversion rates, bookings, and return on ad spend.
• Negotiate promotional placements, increased exposure, and strategic partnership opportunities.
• Monitor affiliate performance trends and proactively recommend optimization initiatives.
• Lead affiliate participation in seasonal campaigns, promotional events, and key business initiatives.
• Support the launch of new products, services, and promotions across affiliate channels.
• Partner with internal stakeholders to align pricing, offers, localization requirements, and go-to-market activities.
• Coordinate affiliate implementation of creative testing initiatives, including landing page, cart, and promotional offer tests.
• Serve as a regional lead for assigned affiliate markets.
• Support expansion and optimization efforts across global affiliate programs.
• Manage the TunnelBear affiliate program and identify opportunities to accelerate growth.
• Provide support for strategic initiatives and cross-functional business priorities as needed.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed