Specialist, Advertising
About The Position
The Advertising Specialist is responsible for supporting the Advertising Senior Manager with the flawless planning and execution of Red Bull Advertising Campaigns. The Advertising Specialist is responsible for developing inspiring and engaging advertising campaigns to amplify the World of Red Bull and build brand relevance with the next generation of consumers. The Specialist must be a strategic thinker with an innate ability to connect with consumers via Advertising and exhibit strong organizational & project management skills. They will support in the planning and execution of integrated campaigns intended to drive both Brand and Can love. This person must have an appreciation for the history of the brand, a desire to drive it forward, and a passion to learn and grow in a fast-paced environment.
Requirements
- 3-4 years experience
- Bachelor’s Degree required
- Fluency in English
- Exceptional communication skills, including written, verbal, and presentation
- Strong analytical capabilities with an emphasis on understanding the emerging digital landscapes
- Precise attention to detail
- Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action
- Strong planning, prioritization and project management competencies
- An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate best practices
- Ability to work collaboratively in a team
- Creative thinker and innovator
- Ability to meet strict and demanding deadlines
- Live and represent the Red Bull Brand
Responsibilities
- Successfully project manage key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget
- Assist in the launch, maintenance and wrap-up of campaigns
- Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies)
- Responsible for developing comprehensive campaign briefs for Advertising campaigns, ensuring the campaign stays true to the strategy throughout the lifecycle
- Collect audience data, consumer insights & activation details as well as past campaign learnings and best practices to augment briefs
- Support in ideation of building annual Advertising Business Plan
- Work closely with the Media Team to constantly monitor and optimize campaign performance
- Support in developing and lead the sharing of campaign reports that highlight performance, learnings and best practices
- Assist in the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns
- Responsible for ensuring specific data integration and compliance applicable to campaigns
- Responsible for developing and/or sourcing all creative needed to launch campaign on time and on strategy
- Lead the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising
- Ensure creative meets brand standards
- Vet all creative through mandatory legal process for proper ATL clearance purposes
- QA/Proofread all assets
- Planning and execution lead POC for all creative agency partners
- Drive creative review & approval processes, from concepting, through to production, trafficking and launch
- Guide and inspire the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications
- Ensure thorough and accurate budget management & tracking for concepting and production
- Facilitate ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings
- Source creative inputs from cross-departmental stakeholders, as appropriate: Brand, Sports, Culture, Media House
- Maintain a collaborative and professional relationship with all Agency partners
- Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns
- Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities
Benefits
- cash incentives
- Benefits Eligible: Yes
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
