Specialist, Ad Operations

RPA•Santa Monica, CA

13h

About The Position

The Ad Ops Analyst will be responsible for digital ad campaign management. The candidate will collaborate with media teams, account teams and vendors to implement and oversee digital ad campaigns.

Requirements

1-2 years experience in ad operations/media trafficking/media planning ideally at an agency.

Nice To Haves

Leverage CM360 to traffic creatives to placements, generate tags to send to publishers
Request and implement any verification/study/audience pixels from fourth party vendors (IAS, Comscore, Millward Brown, Nielsen, JD Power, Data + Math, etc.)
QA all assets to ensure they are to spec
QA your trafficking work in CM360 – Pull reporting upon launch at every creative swap/change to ensure campaign has launched and the proper ads have been trafficked
Maintain a strong understanding of the ad specs sheet and how it is used
Work with various DCO vendors: Innervate, Flashtalking, etc. to traffic dynamic assets according to campaign KPIs
Coordinate with vendors, publishers, creative agencies, and internal teams to ensure the timely launch of campaigns
Troubleshoot any campaign issues
Work with media planning team to strategize floodlight placement on the websites
Generate floodlight tags and work with various dev teams to implement floodlights and vendor pixels onto the appropriate websites and/or implement floodlight tags within Google Tag Manager
QA floodlights in staging and live environment to ensure they are firing on the sites by leveraging web debugging tools
Pull reports to confirm data is tracking accordingly
Implement and QA partner pixels
Troubleshoot any floodlight issues
Maintain a strong understanding of current partner capabilities relating to verification (brand safety, fraud, viewability)
Pull reporting as part of regular campaign optimization and monitoring
Continuously work with verification partners (IAS), partners, and planners to help keep brand safety, fraud, and viewability numbers within benchmark throughout campaign flight
Update and maintain blocklists, negative keyword lists at a bi-weekly cadence and ad hoc for current events
Manage assigned coordinator under Supervisor’s purview
Provide training on accounts
Delegate and QA their work
Provide general mentorship
Clear roadblocks in their day-to-day.
Attend all relevant campaign meetings
Absorb complex technical concepts and communicate them to a non-technical audience
Juggle and prioritize tasks to manage constantly changing timelines
Keep open lines of communication to ensure all stakeholders are aware of where you are in your workflow
Speedy responses to email – confirm receipt and share a timeline for delivery if the answer is not readily available
Act as a consultant for various media teams regarding technology products
Monitor and respond to emails in a timely manner
Compiling and maintaining IAS blocklist/negative keyword list
Create and improve on workflow processes and document best practices when necessary
Learn about developing technologies and how they can add value to our clients
And other tasks and projects as assigned

Responsibilities

Obtain trafficking sheet and creative assets for campaign launches
Leverage CM360 to traffic creatives to placements, generate tags to send to publishers
Request and implement any verification/study/audience pixels from fourth party vendors (IAS, Comscore, Millward Brown, Nielsen, JD Power, Data + Math, etc.)
QA all assets to ensure they are to spec
QA your trafficking work in CM360 – Pull reporting upon launch at every creative swap/change to ensure campaign has launched and the proper ads have been trafficked
Maintain a strong understanding of the ad specs sheet and how it is used
Work with various DCO vendors: Innervate, Flashtalking, etc. to traffic dynamic assets according to campaign KPIs
Coordinate with vendors, publishers, creative agencies, and internal teams to ensure the timely launch of campaigns
Troubleshoot any campaign issues
Work with media planning team to strategize floodlight placement on the websites
Generate floodlight tags and work with various dev teams to implement floodlights and vendor pixels onto the appropriate websites and/or implement floodlight tags within Google Tag Manager
QA floodlights in staging and live environment to ensure they are firing on the sites by leveraging web debugging tools
Pull reports to confirm data is tracking accordingly
Implement and QA partner pixels
Troubleshoot any floodlight issues
Maintain a strong understanding of current partner capabilities relating to verification (brand safety, fraud, viewability)
Pull reporting as part of regular campaign optimization and monitoring
Continuously work with verification partners (IAS), partners, and planners to help keep brand safety, fraud, and viewability numbers within benchmark throughout campaign flight
Update and maintain blocklists, negative keyword lists at a bi-weekly cadence and ad hoc for current events
Manage assigned coordinator under Supervisor’s purview
Provide training on accounts
Delegate and QA their work
Provide general mentorship
Clear roadblocks in their day-to-day.
Attend all relevant campaign meetings
Absorb complex technical concepts and communicate them to a non-technical audience
Juggle and prioritize tasks to manage constantly changing timelines
Keep open lines of communication to ensure all stakeholders are aware of where you are in your workflow
Speedy responses to email – confirm receipt and share a timeline for delivery if the answer is not readily available
Act as a consultant for various media teams regarding technology products
Monitor and respond to emails in a timely manner
Compiling and maintaining IAS blocklist/negative keyword list
Create and improve on workflow processes and document best practices when necessary
Learn about developing technologies and how they can add value to our clients
And other tasks and projects as assigned