Spa Sales Director

Hand & Stone•Doral, FL

1d•Hybrid

About The Position

Hand & Stone Massage and Facial Spa is seeking a results-driven Spa Director to lead sales performance and team development across our Doral and West Kendall locations. This is a hands-on sales leadership position focused on membership growth, lead conversion, client retention, revenue generation, and developing a high-performing team. Each location has its own Manager; the Spa Director will work alongside those Managers and float between both locations based on business needs.

Requirements

3+ years of management or leadership experience in a sales-driven environment.
Proven success in sales, membership sales, customer retention, or revenue growth.
Experience coaching and motivating a sales team.
Strong communication, relationship-building, and closing skills.
Comfortable with lead follow-up, outbound calls, and asking for the sale.
Results-oriented with a strong understanding of sales KPIs.
Reliable transportation and flexibility to work between two locations.
Availability to work some evenings and weekends based on business needs.

Nice To Haves

Experience in spa, aesthetics, wellness, salon, fitness, hospitality, or another membership-based business is preferred.

Responsibilities

Drive membership sales, revenue growth, lead conversion, rebooking, and client retention across both locations.
Coordinate with managers to set sales goals and hold teams accountable for achieving performance targets.
Coach front desk teams on sales, closing techniques, objection handling, and client engagement.
Personally engage with clients and prospective members to support sales and conversion.
Follow up with leads and develop strategies to convert new guests into loyal members.
Drive membership reactivation, upgrades, service enhancements, retail sales, and referrals.
Review sales and performance metrics and create action plans to improve results.
Build a positive, energetic, and accountable sales culture.
Support recruiting, onboarding, training, and employee development.
Ensure an exceptional client experience and help resolve client concerns when needed.
Support local marketing, community outreach, and business development initiatives.
Travel between the Doral and West Kendall locations as business needs require.