Spa Membership Sales Manager
About The Position
The Memberships, Spa & Group Sales Manager is responsible for driving membership growth, maximizing revenue, and creating exceptional guest experiences through strategic sales initiatives and relationship building. This leader oversees membership sales, spa group and event sales, retention programs, prospect outreach, and community engagement while ensuring the fitness center and spa consistently exceed enrollment, booking, and revenue goals. The ideal candidate is passionate about health, wellness, and fitness, highly motivated by sales performance, and skilled at building lasting relationships with members, corporate clients, and guests.
Requirements
- Minimum 3 years of sales experience, preferably in: Fitness, hospitality, wellness, or luxury resort environments.
- Proven track record of meeting or exceeding sales goals.
- Strong interpersonal, communication, and presentation skills.
- Experience with CRM systems and membership management software.
- Ability to analyze sales data and develop strategic action plans.
- Flexible schedule, including weekends, holidays, and evenings as needed.
- Consultative sales and closing techniques.
- Relationship-building and member retention strategies.
- Leadership and team development.
- Hospitality-driven service mindset.
- Excellent organizational and time management skills.
- Strong verbal and written communication abilities.
- Must have the ability to communicate in English.
- Ability to work independently while contributing to team success.
- High School Diploma
Responsibilities
- Achieve and exceed monthly, quarterly, and annual membership sales goals.
- Conduct facility tours and present membership options tailored to prospective members’ needs.
- Generate new membership leads through networking, referrals, events, and community partnerships.
- Develop and execute sales strategies to increase memberships and ancillary revenue.
- Maintain accurate sales records, forecasts, and performance reports.
- Foster strong relationships with members to enhance satisfaction and retention.
- Represent the fitness facility at community events, wellness fairs, and networking opportunities.
- Partner with marketing teams to develop promotional campaigns and membership offers.
- Develop, implement, and manage targeted digital marketing campaigns (across email, social media, and paid search) designed to drive spa group bookings, corporate wellness inquiries, and membership leads.
- Support the planning and execution of fitness, wellness and membership events.
- Participate in resort, spa, and fitness center promotional activities.
- Conduct membership orientations and assist members in navigating facility amenities and services.
- Monitor inventory of sales materials, membership packets, and promotional collateral.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
