Solutions Marketing Manager

Top Hat

7d • Remote

About The Position

The Solutions Marketing Manager is a revenue-focused role that connects marketing and sales to drive business growth. This role develops and executes campaigns and customer programs that generate leads, create pipeline, and help move opportunities through the sales process. Working closely with Sales, Growth Marketing, Product Marketing, and Learning Solutions, the Solutions Marketing Manager supports campus events, strategic sales opportunities, and account-based marketing initiatives that engage customers and support revenue goals. They align marketing efforts with sales priorities, ensuring campaigns, content, and follow-up activities help Sales connect with the right buyers, build momentum, and turn engagement into qualified opportunities.

Requirements

• 4+ years of experience in a Marketing or Sales role in the education or edtech industry.
• Proven track record of directly supporting sales teams, accelerating pipeline, and impacting metrics like win rates, deal velocity, or quota attainment. You are comfortable being measured on revenue outcomes, not just marketing outputs.
• Experience actively participating in customer discovery calls, software demos, or executive presentations. You can confidently command a room and act as a subject matter expert in live presentations.
• Exceptional ability to translate product capabilities into clear, high-impact sales assets (e.g., pitch decks, battlecards, one-pagers, and objection-handling guides).
• Outstanding verbal and written communication and coaching skills. You can effectively train sales reps on how to position value against competitors.
• Willingness and ability to travel during peak seasonal sales periods (Feb–Apr and Sept–Nov) to support field teams and customer events.

Nice To Haves

• Experience planning and executing customer events (e.g., campus roadshows, roundtables, or user groups) to drive pipeline engagement is a plus!

Responsibilities

• Partner closely with Sales reps and leaders to accelerate marketing qualified leads (MQL) progression, support active opportunities, and drive growth within strategic accounts.
• Support tailored presentations and narratives to prospects and customers.
• Join customer calls, demos and presentations as a subject matter expert.
• Develop and maintain core sales enablement materials (pitch decks, one-pagers, battlecards, objection handling).
• Coach Sales on messaging, positioning and competitive differentiation.
• Plan and execute field marketing programs that drive pipeline and accelerate deals (campus events, roadshows, lunch and learns).
• Align marketing initiatives with territory and segment-level sales priorities.
• Act as the primary marketing partner to Sales during peak selling periods.
• Ensure strong conversion from marketing actions to sales opportunity.
• Gather insights from active deals, customer interactions and lost opportunities.
• Translate frontline feedback into actionable improvements for messaging and strategy.
• Maintain and evolve competitive positioning based on real-world dynamics.
• Serve as the connective tissue between Sales and Marketing.
• Ensure product launches are field-ready and aligned with sales needs.
• Provide continuous feedback loops from the field into Marketing, Learning Solutions and Product.

Benefits

• Flexible, remote first work environment
• Professional learning and development for all role levels
• Competitive health benefits that start on day one
• Innovative PTO policy with lots of time and space for self-care

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed