Software Engineer, Product - Ads Products

Meta•Menlo Park, CA

1d•$183,997 - $257,000

About The Position

Meta’s Ads organization builds systems that help businesses reach people likely to care about their offerings. The Ads Products team owns advertiser-facing campaign and optimization products, business experiences for planning, creating, and managing advertising work, signals and measurement, payments and financial systems, and integrity work. AI is changing both the products built for advertisers and how the organization builds them. As a Software Engineer, Product in Ads Products, you will lead complex engineering projects that help advertisers plan, create, and manage campaigns. You will build clear, reliable product experiences and supporting services, partnering with product, design, data science, and engineering teams to turn advertiser needs into software that improves workflows and delivers measurable value.

Requirements

Bachelor's degree in Computer Science, Computer Engineering, a relevant technical field, or equivalent practical experience.
Experience utilizing data and analysis to explain technical problems and provide detailed feedback and solutions.
Demonstrated experience driving change within an organization and leading complex technical projects.
8+ years of programming experience in a relevant language, or 4+ years of experience with a PhD.

Nice To Haves

6+ years of relevant experience building large-scale applications or similar experience.
Experience building advertiser-facing, business-facing, or analogous products with complex creation and management workflows.
Experience partnering with product, design, and data science teams to translate user needs into features and evaluate product outcomes.
Experience in programming languages such as C, C++, Java, Swift, or Kotlin, and scripting languages such as Python, Javascript, or Hack.
Experience improving product quality through code review, testing, controlled rollout, monitoring, and proactive changes.
Demonstrated ability to integrate AI tools into product engineering workflows and drive measurable efficiency or quality improvements.
Experience applying responsible AI practices, including risk assessment and quality and accuracy reviews, when developing or using AI-assisted product capabilities.
Demonstrated ongoing AI skill development, including prompt/context engineering or agent orchestration, and evaluation of emerging technologies for product engineering use.
Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Demonstrated ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.

Responsibilities

Design and deliver advertiser-facing features and workflows for campaign planning, creation, or management.
Translate advertiser needs into product interfaces, supporting services, and technical designs that make complex advertising tasks easier to complete.
Lead complex product engineering projects across application and service boundaries, aligning partners on scope, trade-offs, and delivery.
Use product instrumentation, experiments, and advertiser feedback to evaluate usability, reliability, and business outcomes.
Build maintainable and testable software, improving quality through code review, rollout controls, and production monitoring.
Partner with product, design, data science, and engineering teams to identify opportunities and iterate on shipped capabilities.
Mentor engineers and help new team members ramp up on the product's codebases, workflows, and engineering practices through practical guidance and feedback.