Software Business Development Lead

Hatch

20h•Hybrid

About The Position

Hatch Studio is looking for its first Business Development & Discovery Lead to own outreach end to end: finding the right people, starting real conversations, and booking qualified meetings. The role involves selling AEPilot-powered managed delivery, where clients start with a paid Planning Sprint to create a clear plan, budget, and timeline. The company focuses on regulated and operations-heavy sectors such as financial services, insurance, healthcare, energy and utilities, transportation and logistics, the public sector, and regulated manufacturing. This is a hybrid position based in Vancouver or remote within Canada, requiring alignment with Pacific Time business hours.

Requirements

Software Delivery Experience: Real experience in or around the software development lifecycle (e.g., developer, QA, business analyst, product owner, project manager, or technical account manager) to hold credible initial conversations.
B2B Sales: Proven B2B sales or business development experience in outbound, with a track record of booking meetings and qualifying leads, ideally selling services or software to non-technical business buyers.
Modern Tooling: Daily use of AI tools for efficiency, with a critical approach to reviewing and refining AI-generated output.
Clear Communication: Excellent written and spoken business English, communicating clearly, warmly, and in plain language.
Excellent problem-solving and analytical skills.
Strong communication and teamwork abilities.
Must be a resident of Canada and eligible to work in Canada.
Ability to work during Pacific Time Zone regular business hours.

Nice To Haves

Experience selling into regulated industries.
Consulting or agency services sales experience.
A network in Vancouver or across Canada.

Responsibilities

Research and build target lists using LinkedIn Sales Navigator, referrals, and warm introductions.
Run outreach campaigns via LinkedIn, email, and phone.
Hold open, curious discovery conversations about how companies use AI to build software and identify potential issues.
Qualify prospects based on project, budget owner, timing, and fit for a Planning Sprint, and book qualified meetings.
Write detailed notes after every conversation, capturing role, industry, problems, exact phrases used, and interest level, and maintain a clean CRM.
Feed buyer language back into the company's messaging monthly.
Help shape outbound campaigns based on learnings from outreach and conversations.