Community Liaison

Executive Home Care•Murray, UT

3d•$60,000 - $70,000•Hybrid

About The Position

Executive Home Care is looking to expand their senior care reach and is seeking to hire a Social Worker / Community Educator for the Salt Lake County area. The company culture is based on strong core values, recognition of achievements, and respect. This role involves building relationships with referrers and families within the community, utilizing a toolbox of resources to educate the community. The position is ideal for someone with a social work background looking to expand their horizons in the healthcare sector.

Requirements

LMSW, LBSW, preferred with experience in the senior care industry
Occupational Therapist, Physical Therapist, LPN, RN considered
Exceptional presentation skills and highly organized
Experience with PowerPoint
Experience with the elderly preferred
Passion for the elderly a must
Passion for helping others and a commitment to providing excellent customer service.

Responsibilities

Develop and implement strategic marketing plans to increase brand awareness and drive sales.
Build and maintain relationships with local healthcare providers and community organizations.
Create engaging content for digital platforms, including social media and email campaigns.
Conduct market research to identify trends and opportunities for growth.
Organize and participate in community events and outreach programs.
Track and analyze marketing performance metrics to optimize strategies.
Collaborate with the leadership team to align marketing efforts with overall business goals.
Assist in the development of promotional materials and marketing collateral.
Identify all local influence centers (hospitals, nursing homes, assisted living with rehabilitation or respite care, doctor's offices and other health providers) to determine lead sources.
Build and maintain a database of potential referrers.
Conduct training sessions to professionals and families that focus on dementia care and Parkinson’s disease care.
Personally visit and arrange meetings with persons responsible for or in a position to refer clients; this includes private, public, and non-profit organizations.
Arrange presentations of Executive Home Care services at staff meetings in hospitals, nursing homes, doctor’s offices, and private companies as well as brokerage companies looking for labor hire partners.
Attend trade shows, conferences and networking events representing Executive Home Care services.
Network with others in the industry to develop additional lead sources.
Manage periodic on-call calls with internal staff.
Maintain and manage a (CRM) Customer Relationship Management System to track leads and follow-up on leads.
Achieve weekly visit frequency with key targets and deliver messaging as per the 52 Week Marketing program.
Use tracking sheets to record activity and submit to the manager weekly.
Meet with the manager weekly to discuss opportunities, referrals status, activity, etc.