SOCIAL VIDEO PRODUCER - KTVK/KPHO
About The Position
Arizona's Family is seeking a digital-first, audience-focused Social Video Producer to grow its content and talent through creative, platform-native video. The producer will turn long-form streaming shows and podcast episodes into short-form social content, build loyal audiences, drive subscriptions, and help expand the station’s streaming and podcast presence. The role includes producing original video, managing publishing calendars, optimizing content for each platform, engaging communities, collaborating with talent and field crews, and using performance data to improve strategy. The position offers creative freedom and the opportunity to help shape Arizona's Family’s streaming and podcast growth.
Requirements
- 2–4+ years of experience in social media video production, digital content creation, or a related field.
- Expertise in short-form video, including creating effective openings and sustaining viewer attention.
- Proficiency in Adobe Premiere Pro, CapCut, DaVinci Resolve, or similar video-editing tools.
- Ability to adapt and reimagine content for different platforms, cultures, formats, and audience behaviors.
- Understanding of podcasts and streaming content, audiences, and subscription and retention drivers.
- Strong copywriting skills for captions, calls to action, and on-screen text.
- A growth-focused approach to audience growth, retention, and conversion, beyond vanity metrics.
- Self-starter who develops ideas, pitches concepts, and takes ownership of the content pipeline.
- Ability to collaborate with hosts, talent, and cross-functional teams.
Nice To Haves
- Experience growing a podcast, streaming show, YouTube channel, or creator brand.
- Motion graphics experience, including After Effects.
- Experience with audiogram tools such as Headliner or Descript.
- Experience with podcast distribution platforms such as Spotify, Apple Podcasts, or iHeart.
- Experience with streaming platform management, such as Roku, Amazon Fire, or YouTube TV.
- College degree preferred.
Responsibilities
- Review streaming shows and podcast episodes, identify compelling moments, and create short-form clips for TikTok, Instagram Reels, YouTube Shorts, Facebook, and X.
- Concept, shoot, and edit original short-form video, including teasers, trailers, behind-the-scenes content, host spotlights, audiograms, and promotional clips.
- Develop and execute platform-specific strategies to grow streaming and podcast audiences and convert viewers into subscribers and regular listeners.
- Identify strong hooks, soundbites, and moments, and package them into engaging content.
- Plan, schedule, and publish content across platforms, building anticipation before episodes and sustaining momentum afterward.
- Adapt content to each platform’s formats, aspect ratios, caption strategies, hashtag culture, trending audio, and algorithm behavior.
- Encourage audience engagement by responding to comments, working with hosts on their personal channels, and identifying opportunities to join trending conversations.
- Monitor performance metrics such as views, watch time, follower growth, click-throughs, and conversion rates, and use the data to refine content strategy.
- Work with field crews and talent, coaching them to create authentic content and strengthen their personal brands in support of azfamily.
- Monitor creator trends, emerging formats, platforms, and viral content, and test and adapt relevant ideas.
- Generate and pitch ideas and take ownership of the content pipeline.
- Collaborate with hosts, talent, and cross-functional teams.
- Help grow Arizona’s Family’s podcasts, streaming shows, long-form interviews and documentaries, and Arizona-focused lifestyle and community programming.
Benefits
- Creative freedom to develop and experiment with ideas.
- Opportunity to shape the station’s streaming and podcast growth.
- Opportunity to see the impact of content through audience and engagement metrics.
- Collaboration with experienced journalists, hosts, and a digital team.
- Potential for career growth as Gray Media invests in streaming and digital.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
